» YBF INTERVIEW: Nas' Daughter Destiny Jones Gets “Lipmatic” About Her Lip Gloss Collection & Acting + Dishes On Boss Moves VS. Daddy's Help» FIRST LOOK: Kandi Burruss & Todd Tucker’s RHOA Spin-Off Special “Kandi’s Ski Trip” (VIDEO)» EXCLUSIVE: Rich Dollaz’s Daughter With Chaundrea Nicolle Kicks Off Singing Career WITHOUT His Support + Becomes Victim To Bullying In School
Publicist: I Started All The Rihanna/Jay-Z/Beyonce Rumors!
Nov 26 | by Natasha
Well isn't this interesting. Known publicist Jonathan Hay is dishing all the goods about how he initially started all the publicity circus around Rihanna with lies and rumors--and it was really all a ploy to put his producer friend on. Producer friend, of course, happened to have done Rihanna's break out "Pon de Replay" song. He says in a recent interview he's the cause of all the made up Beyonce/Jay-Z/Rihanna love triangle rumors. Check it: You are credited for breaking Rihanna out into the media. Can you please go into detail about that? Jonathan Hay: Yes. I met Vada Nobles [the producer of Rihanna's first single, "Pon De Replay"] at ain Orlando, Florida. I'll never forget that day. Vada told me about this young artist named Rihanna who looked similar to Beyonce and he'd just finished her first single, called "Pon De Replay." We went back to his home studio where he was working on finishing up the remix for it with Elephant Man. Honestly, the first time I heard the song I didn't think it was going to work at all because Will Smith had a song out ["Switch"] at that time with almost that exact same beat. But I was intrigued by the project, nevertheless. At first, nobody seemed to really feel the song, so I started a publicity campaign, single-handedly. The whole idea behind the campaign was to get Vada Nobles out there as a producer so that ultimately people would forget about his past and conflict with Lauryn Hill on her album The Miseducation Of Lauyrn Hill. Jonathan Hay: Anyway, I sent the song to Jennifer Vineyard, my contact at MTV. She did me a favor and broke the story on Rihanna, "Pon De Replay" and Vada Nobles. Along with one of my partners, I then began to fabricate stories of Rihanna and Jay-Z, leaking false rumors to tabloids, working internet message boards, etc. We started to get an insane amount of media coverage very fast. There are so many things we did that people don't even know about, not even Rihanna herself. She was completely unknown and I was paid by Vada Nobles to generate publicity. The mega Island Def Jam deal rumor, we fluffed and fabricated. Rihanna and Vada had no idea what I was doing behind the scenes, but my whole agenda was to get media for the song. Jonathan Hay: If you check out Rihanna's Wikipedia Page for "Pon De Replay." you'll see that it was on March 17, 2005 [through MTV News] that I helped break Rihanna out into the world. There was a lot more involved but I want to save that detailed interesting chapter for the book. What do you mean by starting Rihanna rumors? Jonathan Hay: I mean leaking out sensational stories and spreading them around in the news -- to tabloids such as the National Enquirer, music and gossip sites and whatnot. Like when the rumor surfaced that Jay-Z had a new love life and was on Beyonce...that was just to get attention. Rihanna had nothing to do with ANY of that, nor did she know what we were doing. I was just trying to break the single and stay employed by Vada Nobles. Even Vada didn't know half the stuff I was doing. I kept my strategy a secret at the time because, honestly, everyone would have been against it, the tactics that I used. But I was only thinking about the end result - and look what happened...gossip sells. So you started that Jay-Z, Rihanna and Beyonce rumor? Jonathan Hay: I feel awful but, yes, I leaked some of those stories. Looking back, I am ashamed of that; there was zero integrity in that maneuver. But this is entertainment and I wanted to obtain publicity - so I came up with some crazy stories and it worked. Rihanna is one of the biggest stars in the world now, and look at how she stormed into the business! Not to take anything from her - she is a great artist - but every artist needs a launching pad and there is nothing better than a good to get the public's attention. (Laughing) More on this dish when you read the rest... You began talking to Jay-Z from your association with Amil [from Roc-A-Fella Records]... Jonathan Hay: I already had his contact info, but once I started working with Amil it gave me a reason to contact him... Have you talked to Jay-Z since the Rihanna rumors? Jonathan Hay: Jay-Z and I had a dramatic-instant involving another artist. That is just water under the bridge now, but it's definitely going in the book. I still talk to Jay-Z every now and then -- I probably nag him (laughing) but he always hits me back. Trust me, my Jay-Z chapter is really an eye-opener. He is the greatest businessman in the history of hip-hop. Jay-Z has succeeded in every business possibility, all across the board. I plan on hopefully sitting down with Jay-Z very soon for some lucrative business opportunities. He also speaks about--in this ridiculously long ass interview--about writing songs for your favorite rap artists and singers. And starting publicity stunts for them too. Either somebody needs to ut down the Lawry's or dude's story is the whole truuth and nothing but the truth. Either way--are we really surprised?
» Stacey Dash Backtracks On Her "Naughty Girl" Victim-Blaming Comments About Rape Survivors, Still Needs To Have A Seat» FOOLYWANG MATERIAL: Rapper Kevin Gates Admits He’s SLEEPING With His Cousin And…Doesn’t Plan to STOP?!» The Church Of God In Christ THREATENS Andrew Caldwell With Legal Action, STOP Selling "I'm Not Gay No More" SINGLE!
» BABIES & BUMPS: Kimora Lee Simmons & Husband Tim Leissner Take Baby Wolfe Lee For A Stroll In Beverly Hills + Evan Ross & Pregnant Ashlee Simpson Go On A Lunch Date» CANNES CANDIDS: Chris Brown, Naomi Campbell, Chanel Iman & More Out & About Around France» Usher, Ludacris, Floyd Mayweather & More Sit Courtside To Watch Cleveland Cavaliers VS. Atlanta Hawks In NBA Game 1 Playoffs
» MEET ME AT THE ALTER: “Jagged Edge” Member Kyle Norman Says He’s A Changed Man & MARRIES Woman He Choked Out» ANNOUNCEMENTS: Yandy Smith & Mendeecees Cop Their Marriage Certificate + NFLer Robert Griffin III Welcomes Baby Girl Reese Ann + Chris Brown’s Daughter Royalty Walks» COUPLEDOM: Sevyn Streeter & B.o.B. Enjoy Romantic Helicopter Ride Over L.A., Then Hit Up All Def Comedy Live With Big Sean, Terrence J & More
» Kenya Moore Calls It QUITS With “Millionaire Matchmaker” Boyfriend, Vivica A. Fox CLOWNS Her + Former NFLer Braylon Edwards COPS A DUI Charge In Arizona» Blac Chyna Vows To Fight Tyga For FULL Custody Of Son King Cairo! + Amber Rose Considers Getting Breast Implants But Insists Her Booty Is REAL» SHE RESPONDS: Kenya Moore TWIRLS Over Janet Hubert’s Non-Payment Claims & Possible Criminal Charges!
» #BBMAs: Billboard Music Awards 2015 Red Carpet -- Taraji P. Henson, "Empire" Cast, Tracee Ellis Ross, J.Lo, Chris Brown & Royalty And More!» Mo'Nique, Queen Latifah, Tika Sumpter & More At "Bessie" NYC Screening» The 42nd Annual Daytime Emmy Awards Red Carpet -- Tyra Banks, Karrueche Tran, John Legend & Chrissy Teigen, Steve Harvey & More
» GIRLS HAVING FUN: Keri Hilson, Rasheeda & Rocsi Diaz Party It Up In Atlanta » ATL PARTIES: Kandi Burruss Celebrates Birthday With Husband Todd Tucker, “RHOA” Cast Mates & More + T.I., Keri Hilson, Eudoxiee & More Attend Politician Andrew Young’s 83rd Birthday Bash» Rihanna Partied With Drake Last Night....AND Leonardo Dicaprio?!
» First Lady Michelle Obama & Ciara Head To Detroit For College Signing Day At Wayne State University + President Obama Releases Statement On Freddie Gray » FLOTUS Michelle Obama GETS FAB In Tadashi Shoji For White House State Dinner» Ciara & Russell Wilson Make It Official....At The White House State Dinner!
» YBF Chicks In France: Mary J. Blige Takes A Stroll Through Cannes + Serena Williams At The "Pixels" Photocall In Paris» Jason Derulo Covers The BILLBOARD "Summer Shape" Issue, Dishes On His Post-Jordin Sparks Love Life + Britney Spears Puts Tyson Beckford On A Short Leash (VIDEO)» BUSTED! Flavor Flav ARRESTED (Again) On A Slew Of Criminal Charges (MUGSHOT) + Jermaine Dupri & Bow Wow Reunite On New Track “WYA (Where You At?)”
» Usher, Ludacris, Floyd Mayweather & More Sit Courtside To Watch Cleveland Cavaliers VS. Atlanta Hawks In NBA Game 1 Playoffs » FIGHT PARTIES: Kim & Kanye Link Up With Lala & Carmelo And Gabby & Dwyane In NYC + Kandi & Todd's Pool Party» FIGHT OF THE CENTURY: Floyd Mayweather WINS & Remains Undefeated + Jamie Foxx Attempts The National Anthem