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Diddy: Only "Light Skinned" Women Allowed For Ciroc Ads!

So last night a talent management company for Ciroc--Imperative Talent Management--sent out a casting call notice to their mailing list. Ciroc is taping a new commercial on Friday with Diddy and they listed their requirements. And if you fail the paper bag test, you need not apply:
From: info@imperativemgt.com Subject: Promo girls needed!!! To: Date: Tuesday, March 24, 2009, 9:49 PM Ciroc Promotion Ciroc promo is this Friday, March 27, 2009 Time: 3:00pm - 7:00pm and 12:00am - 3:00am Requirements: Race: White, hispanic or light skinned african american Height: At least 5'6 or taller Size 7 or smaller. This is a cash @ wrap job and the booking will be thru our partner. Please submit asap. Talent will only be contacted if the client is interested in booking you!!! Compensation: $35.00 per hour Imperative Talent Management 3500 Lenox Road, Suite 1500 Atlanta, GA 30326 info@imperativemgt.com www.imperativemgt.com 404-419-2565 Office 404-419-2564 Office
Sadly enough, I'm not even surprised. Let the sh*tstorm ensue. Expecting a PTwitty response in 5...4...3... UPDATE: Ciroc's PR folks tell TheYBF.com the following: This is completely inaccurate and we do not even know what company that is. We have never worked with Imperative models. Additionally, both of our TV ads (08 and 09) prominently feature beautiful brown skinned women. Regardless of who authorized it or who knows who, this memo from Ciroc was still sent out by this agency as well as many others. And it's still a mess.
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You whinny, fucking creatures

You whinny, fucking creatures make me sick. You know yourselves that the only decent looking black girls are the light skinned ones, who are obviously mixed with white somewhere in their ancestory. Those are also the ones that every brother-man on the planet would choose to screw if they were given a choice. Black may be beautiful, but White is devine, live with it.
Anubis's picture

Michelle Obama isnt

Michelle Obama isnt darkskinned btw,shes not even dark brown.She's just a regurlar brown person..no one on the block is gonna reffer to her as a dark skinned lady if she was a regurlar person. Thats ridicolous.I like how people always mention Tatiana ALi (who's Panamanian and not even american)...she's brown. Nia Long(bajan as well) brown.. Halle Berry and Tyra..none of these women are darkskinned. lol some of you women are really dellisunioal,they are all brown maybe not light but they are far from dark.Plus all women mentioned clearly have some white blood in them.
Mac-Moola's picture

Truth is most people prefer

Truth is most people prefer lighterskinned blacks to darkerskinned ones. I dont see that changing anytime soon.Not seeing people shouldnt be angry but its just one of those things that cant be changed really. Its like telling white boys not to like big boobs and blonde hair..aint gonna happen,thats their preference mostly. With blacks and hispanics they like tanned and lighskinned women with long hair.. Never gonna change... Im more concerned with police brutality and employment and housing discrimination,breh.
Mac-Moola's picture

This is just another way GOD

This is just another way GOD uses to bless Black women (and anyone) to set them up for victory. This topic is just a whole lot of nonsense, but this isn't the end result... No one can love me better than GOD can love me, or better than I can love myself. We as Black women (and humans period) need to know that. There will always be ignorance in the world, you just have to make sure it's not you! Don't believe the hype... GOD LOVES YOU! AND YOU ARE BEAUTIFUL IN HIS EYES! (Know this!) These circumstances don't define who we are as Beautiful Black women or as humans! (Thanking GOD for my bright future NOW!)
Boo Boo's picture

Proud Mrs. Richardson, you're

Proud Mrs. Richardson, you're so right...why get mad - get smart. Black men are fast fading and hate the fact they came from a Black woman's body. They will never garner the respect they so desperately crave using P Shiddy's methods. He also wants to send the same message to his very sons and other Black men who've apparently bought into this mindset hook, line and sinker. Everyone laughs at their buffoonery and they do absolutely nothing to uplift the race which is fine by whites and nonBlacks as long as he glorifies and exalts them. I despise P Shiddy and am spreading the word on this issue. Please do a search for Pearl Jr's article on this abomination. She nails his azz to the cross.
melody's picture

I am through with anything to

I am through with anything to do with P.Diddy. It is a shame he did not get the bullet that killed Tupac.
Emmanuelle's picture

White people don't even know

White people don't even know what Ciroc is, why he trying to put them in his ads?
Mr. White's picture

If in fact Diddy P had in say

If in fact Diddy P had in say on this type of ad, he should be ashamed to be a black man in America. What rock did he crawl from under? Ciroc is probably going to his head. I am proud to be beautiful and blessed to representing dark-skinned women all over the world. Besides the compensation pay is not enough for me to belittle my standards for 3 mins. for Ciroc commerical or DUMB DIDDY'S ASS. Let the light-skinned, latino's or who ever else is stupid enough to answer the ad can have it. Good Luck with that bull.
blackisback's picture

I really like ciroc but gray

I really like ciroc but gray goose it will be to be honest gray goose is better than ciroc anyway, and 4 all that have no idea black people are still light skinned peolple like it or not and as 4 p ain't your mother black. By the way fuck ciroc it's gray goose baby!!!!!!!!!!
candy's picture

divinity: i think that is

divinity: i think that is very funny that even the first lady wouldnt be able to be in his video and on the inauguration ball he was all crying , BS !!
divinity's picture

i think that is very funny

i think that is very funny that even the first lady wouldnt be able to be in his video and on the inauguration ball i was all crying , BS !!
divinity's picture

this is illegal you can not

this is illegal you can not discriminate based on race, or color---
B. Fletcher's picture

Well.....I Won't be buying

Well.....I Won't be buying DAY26 CD or even Diddy's upcoming CD and I definitely won't watch Making the Band either. Women of color are mostly head of the household and we do have a say what we buy. Diddy's about making the dollars....hurts his pockets maybe he'll see the light of day! I think Michelle Obama is going to change the way the world looks at women of color. I won't be buying anything pertaining to Diddy ever again.....I done.
Mo's picture

Those managers are such

Those managers are such bitches!
Anya's picture

i don't understand why

i don't understand why everyone is knocking diddy and ciroc. they said they don't even know the model agency that put this out. it might just as well be a total fabrication. besides, even if this is real then diddy had nothing to do with it, it would have been ciroc's marketing people. check out some ciroc ads and you'll see plenty of beautiful black women. people, do some homework before you go off on someone like this!
Mario's picture

This probably has very little

This probably has very little to do with Diddy. Ciroc needs to watch who they get to do their in-town promo hiring. This advertisement looks very amateur-ish. Sounds like an ad to walk around the club offering free Circo drinks from 12-3 in the morning...
SweetDivaT's picture

it kills me when these black

it kills me when these black a$$ brothers only want to demand light skinned girls. this wasn't an error, they simply got busted. since the majority of ciroc's customers are predominately black, then we have the power to bring them to their knees. Wow, doesn't that kind of power feel good?
lisa's picture

Willie Lynch Put it all in to

Willie Lynch Put it all in to place hundreds of years ago...Read it for yourselves GENTLEMAN: I greet you here on the bank of the James River in the year of our Lord, one thousand seven hundred and twelve. First I shall thank you, the Gentlemen of the Colony of Virginia, for bringing me here. I am here to help you solve some of your problems with slaves. Your invitation reached me on my modest plantation in the West Indies where I have experimented with some of the newest and still the oldest methods for control of slaves. Ancient Rome would envy us if my program is implemented. As our boat sailed south on the James River, named for our illustrious King James, whose bible we cherish, I saw enough to know that your program is not unique. While Rome used cords of wood as crosses for standing human bodies along the old highways in great numbers, you are here using the tree and the rope on occasion. I caught the whiff of a dead slave hanging from a tree a couple of miles back. You are not only losing valuable stock by hangings, you are having uprisings, slaves are running away, your crops are sometimes left in the fields too long for maximum profit, you suffer occasional fires, your animals are killed, gentlemen...you know what your problems are; I do not need to elaborate. I am not here to enumerate your problems, I am here to introduce you to a method of solving them. In my bag here, I have a fool-proof method for controlling your black slaves. I guarantee everyone of you that if installed correctly it will control the slaves for at least 300 years. My method is simple, any member of your family or any overseer can use it. I have outlined a number of differences among the slaves, and I take these differences and make them bigger. I use fear, distrust, and envy for control purposes. These methods have worked on my modest plantation in the West Indies, and it will work throughout the South. Take this simple little test of differences and think about them. On the top of my list is "Age", but it is there because it only starts with an "A"; the second is "Color" or shade; there is intelligence, size, sex, size of plantations, attitude of owners, whether the slaves live in the valley, on a hill, East, West, North, South, have fine or coarse hair, or is tall or short. Now that you have a list of differences, I shall give you an outline of action--but before that, I shall assure you that distrust is stronger than trust, and envy is stronger than adulation, respect, or admiration. The Black Slave, after receiving this indoctrination, shall carry on and will become self refueling and self generating for hundreds of years, maybe thousands. Don't forget, you must pitch the old Black vs. the young Black male, and the young Black male against the old Black male. You must use the dark skinned slaves vs the light skinned slaves, and the light skinned slaves vs. the dark skinned slaves. You must use the female vs. the male, and the male vs. the female. You must also have your servants and overseers distrust all Blacks, but it is necessary that your slaves trust and depend on us. They must love, respect, and trust only us. Gentlemen, these kits are your keys to control, use them. Have your wives and children use them. Never miss opportunity. My plan is guaranteed, and the good thing about this plan is that if used intensely for one year, the slaves themselves will remain perpetually distrustful.
17*Hurrican katrina*17's picture

First off, Virgil you spoke

First off, Virgil you spoke to a lot of truth as well as did many of the previous comments I have read. I think due the ugliness of this situation folks are rushing to cast stones at Diddy's personal character and culpability, for one reason. It is easy to make Diddy the bad guy. But think about it, isnt it very unlikely that he was responsible for any contents of this email. He does retain 50% of Ciroc's profits so his responsibility for the image of the company cannot be disregarded. However, I think this is a issue a lot bigger than Diddy or Ciroc. This is the bigger issue, a phenomenon based primarily on colonialism, it has encapsulated and altered the psyche of minority societies globally. Eurocentric values and in this specific instance, standards of beauty are the gold standard. Hence the phrase, "If you are white you all right, if youre brown come around, if your black get back" This is said not to villify Caucasions in any way. Colonized and imperialized ethnic groups including those of African, East Indian and Indigenous American descent, self image has been sabatoged. Think about the Indian caste system (created as a result of Arayan nomadic invasion and infusion,), the Latin American social heirachy structure(deeply influenced by family i.e. Spanish blood equating prominence vs indeginous indian blood equating the opposite)and slavery in the U.S. that has created a master/slave social and class stratification that still reverberates today. We have to love and embrace our black, brown and yellow selves, we are truly beautiful. When cant expect to be accepted and respected by others if we don't accept and respect ourselves.
CDW's picture

Are we shocked because

Are we shocked because dark-skinned women were excluded from the casting or are we shocked because they were stupid enough to put this in the advertisement? We know there is still a color complex in the black community. Young Berg and Neyo were just dumb enough to say it out loud, many blacks say or think it. We can’t complain about not being considered beautiful by “mainstream” America, when we don’t consider ourselves beautiful. Companies who market to black people will continue to market mostly light-skinned women or other women of other races, because they know many Blacks consider them the most attractive. Black people are the ones who use the term “pretty to be black”, “good hair” and “bad hair”. Black people are the ones who tell their children to get out of the sun before they get too black. Black people call each other burnt, burple, crispy, etc. Blacks call each other nappy-headed hoes, so why the outrage when other races say it. If I was the marketing exec for Ciroc, I would not have to consult with Diddy to know what kind of women he was looking for. Look at all his ads, there is maybe, one token brown woman. For the people who say lighter people sell and are more marketable, it is only that way because WE make it that way. If black people like Diddy, with decision-making power, decided to use more brown/dark-skinned women in advertisements, music videos, movies, etc., you bet we would become more marketable (not saying women should aspire to be video “vixens” or sell liquor). They choose not to use brown/dark-skinned women and continue to accept and perpetuate the stereotype that lighter is more attractive and WE accept it. Unfortunately, many people were raised by music videos and the television in general. Their role models are athletes, rappers and movie stars. A majority of Black men in Hollywood, actors, musicians, athletes date and marry light-skinned, mixed race, White, etc. No wonder many black men and boys find lighter/whiter women more desirable. When black stars are with a brown-skinned woman, WE pick her apart. I’ve heard people say Pauletta is too “plain” or not pretty enough for Denzel. How many people talked about Tameka’s looks. I suspect if Pauletta and Tameka were light-skinned with the same features, people would not be as hard on their looks. Pretty is pretty and ugly is ugly, no matter what shade. We need to love and accept ourselves first.
Vgirl's picture

I am a model. Brown skin,

I am a model. Brown skin, black hair, hazel eyes, 5'9 130 lbs size measurements 36 25 36. I wear my natural hair and often get passed up for non black or light skin models. I wish it were not so. I heard I would have better opportunities if I tried modeling in the UK. The US is still to hung up on skin color.
Carmen's picture

@MZMETHOD @SHUTUP I

@MZMETHOD @SHUTUP I DISAGREE, ALL I EVER SEE IS LIGHT SKINNED MODELS. I AM KING--NO DARK SKINNED MODELS UNFORGIVABLE WOMAN---NO DARK SKINNED MODELS CIROC AD'S----NO DARK SKINNED MODELS SO WHAT ARE YOU SAYING?
CHOCOLATE's picture

I agree w/

I agree w/ SHUTUP...ummm....yall are dumb as hell if yall believe this! Diddy has always had beautiful BROWN sistas in ALL of his projects (videos, groups, commercials, fashion shows, ads, etc). And Kim Porter is a beautiful BROWN sista. Stop perpetuatin BULL and congratulate the brother for being one of the few that DIDN'T sellout. Kudos to diddy!! F the BS!!
MzMethod's picture

LOL TO THE COMMENT ABOUT A

LOL TO THE COMMENT ABOUT A REVOLUTION. WHY DO YOU THINK THEY SHUT DOWN THE WHOLE BLACK POWER AND BLACK IS BEAUTIFUL MOVEMENT OF THE 60'S THIS BECAUSE THE "MAN" WANNA KEEP YOU DOWN ASHAMED OF WHO U ARE, HAVE YOU WANTING TO MANIPULATE YOURSELF TO LOOK LIKE HIM, SO HE CAN STILL HAVE THE CHAINS ON YOU. THIS AINT ABOUT WHITE HATRED IT IS ABOUT MY PEOPLE TALKING PRIDE IN WHO THEY ARE AND HOW YOU WERE CREATED WE ARE BEAUTIFUL JUST THE WAY WE ARE, OUR KINKY HAIR, BLACK TO LIGHT SKIN TONES, BIG LIPS ETC. STOP WALKING AROUND WITH THEIR TRIED WEAVES AND WIGS ITS JUST NASTY AND SO NOT ATRACTIVE. TAKE PRIDE IN WHO U ARE. BLACK POWER BITC*S 1 RANT ENED*
SHUTUP's picture

BULLSH!T I DON'T BEIVE THIS

BULLSH!T I DON'T BEIVE THIS STORY. LAST YEAR DIDDY USED ONLY ONLY BLACK MODELS FOR HIS FASHION SHOW IN NY. IT WAS EVEN ON MTV AND HE FILPED OUT ON ONE OF HIS ASSISTANTS WHO TOLD HIM IT WOULD BE A BAD IDEA JUST TO USE ONLY BLACK MODELS. I DON'T BUY THIS STORY ONE BIT BECAUSE THATS NOT LIKE HIM,. IF THIS STORY IS TRUE I THINK HE DIDN'T HAVE ANYTHING TO DO WITH IT. ITS LIKE MUSICAL VIDOES ARTIST DON'T PICK THE GIRLS THEY HIRE TALENT MANGEMENTS COMPANY TO DO IT AND WE LIVE IN A SOCIETY IN WHICH IT'S ACCEPTED ONLY A CERTAIN LOOK IS BEAUTIFUL, AND ITS A SHAME TO SEE THE SELF HATRED AND EMBRASSING WHEN YOU HAVE BLACK CHICKS PERMING THEIR HAIR WHICH IN THE LONG RUN CHEMICALS LEAVE THEM BALD, THEN THEY HAVE TO TURN TO WEAVES, DYING THEIR HAIR BLOND(GOD WHY?) SKIN BLEACHING ETC. BASCIALLY LOOKIN UN-NATURAL AND FOOLISH. THEN THEY WONDER WHY BLACK MEN DON'T WANT THEM. IF YOU DO TAKE PRIDE IN WHO U ARE WHO IS GOING TO ACCEPT YOU. WE WERE NOT MADE LIKE THAT. AND WHO THE HELL SAID "THAT" WAS BEAUTIFUL ANYWAY I AM BLACK AND PROUD WITH SO CALLED NAPPY NATURAL HAIR AND ALL. BUT I STILL DON'T THINK DIDDY DID THIS HE MIGHT BE ALOT OF THINGS BUT THIS AINT HIM
SHUTUP's picture

SEE THE SAME POSTING AT

SEE THE SAME POSTING AT ETHNICITYTALENT.COM COPIED AND PASTED WORD FOR WORD VERBATIM Ciroc Promotion w/ Tysum Ciroc promo this Friday from 3pm - 7pm and from 12m - 3am. white, hispanic or light skinned african american at least 5′6 or taller and must wear a size 7 or smaller. This is a cash @ wrap job and the booking will be thru our partner Tysum Talent. Please submit asap.Talent will only be contacted if the client is interested in booking you!!! Casting for Model Begins on: Fri 27 March , 2009 Location: Miami , Florida , United States
CHOCOLATE's picture

UPDATE: Ciroc’s PR folks tell

UPDATE: Ciroc’s PR folks tell TheYBF.com the following: This is completely inaccurate and we do not even know what company that is. We have never worked with Imperative models. Additionally, both of our TV ads (08 and 09) prominently feature beautiful brown skinned women. Regardless of who authorized it or who knows who, this memo from Ciroc was still sent out by this agency as well as many others. And it’s still a mess. BULLSHYT! HOW DO YOU EXPLAIN THE SAME “REQUIREMENTS” BEING POSTED WITH 2 DIFFRENT TALENT AGENCIES? AND PAST AD’S ABSOLUTELY HAVE NOT FEATURED DARK SKINNED AFRICAN AMERICAN WOMEN. THEY LOOK JUST LIKE THE ONES ABOVE WITH LIGHT SKINNED, LONG HAIRED WOMEN. THIS IS A HALF-ASSED ATTEMPT AT A COVER-UP. I AM NOT FALLING FOR IT!
CHOCOLATE's picture

I was about it let Diddy have

I was about it let Diddy have it until I read the update. Because there nothing light skinned about Diddy. he's about a shade away from akon.
SINDY's picture

They shouldn’t even be able

They shouldn’t even be able to celebrate black history month! OR anything African American associated. Because clearly they associate them self with being anything but black! Stupid RAIST MuthaF******!!!!! IM PISSED!!!! F*** Sean John and everything he associates with!
Jenny J's picture

Diddy, yung berg, lil kim and

Diddy, yung berg, lil kim and Bobby V. Need to look in the damn mirror!! All this self haltered is just pathetic!
Jenny J's picture

This is so phony. First of

This is so phony. First of all, what kind of professional production company sends out a casting call stating "JUNIORS" sizes in the requirements? Size 7?? Sounds like a 2-bit scam operation if you ask me. Nothing that Diddy or Ciroc would ever be associated with.
WHAT's picture

No diffrent than the ads we

No diffrent than the ads we see in magazines that cater to black people. Hell look at the models used in Diddy's Ad. Michelle Obama dark skin---nah I think she's a brown skin woman. Weslesy Snipes thats dark skin, Bernie Mac...dark skin. It just sucks that the definiton of black gets lighter and lighter everyday. And alot of Casting ads specify exactly what they are looking for ad. I rcved one from Bebe awhile back and they wanted fair skin models. Its not fair but that is businesss and then you wonder why people hunger for success but not eating....because they too black---ITS WRONG. Then u got black muthafukkas with they black ass mommies and daddies saying how light skin people are better looking. Really muthafukkas and worse off all it always some dum dark skin man saying this....tell us how u really feel about yourself. And when did dark skin/light skin become something more than just being black???? Wow we come so far and we still nowhere and blacks/Africans/African Americans are not the only dark skin race their is. U got dark latinos, East Indians, and Asians.
CoCoRica's picture

I for one don't believe Puff

I for one don't believe Puff had anything to do with that. First of all, he doesn't involve himself with the day to day tasks like sending out e-mails regarding $35 per hour "models" for commercials. Anyway, I bet Puff don't discriminate...on the basis of skin color, race, OR GENDER. He's Equal Opportunity all the way.
covergirlaka19's picture

Dark skin women need to stop

Dark skin women need to stop weeping and moaning and being so pitiful. Dark skin men have always been attracted to their opposites. And white women love dark skin men, so what? I'm dark skinned and I like light skinned men and white guys. I like the contrast of our skin against each other.
Rhonda's picture

and another thing which is so

and another thing which is so ridiculous. why does being dark skin is always associated with fat, ugly and ridiculous. i hope ppl saying that don't mean it. cause damn. SMDH
babes's picture

I see and hear so many fat to

I see and hear so many fat to obese loud hard yelling dark skinned women it's embarrassing. Stop calling yourself thick because you are fat and you look bad. You complain about how good educated men are not attracted to you when you weight 200 to 300 pounds. Fat and dark is a ugly combination just look at Hattie McDaniel, no sex attraction at all. Just watch muary on television with all the ignorant dark fat loud women screaming about their baby daddys. Dark fat women make themselves look horrible.
Fab slobs's picture

IT IS 2009 AND WE HAVE A

IT IS 2009 AND WE HAVE A BLACK FAMILY REPRESENTING A COUNTRY THAT HISTORICALLY ENSLAVED, OPPRESSED, AND BRUTALLY MAIMED BLACK PEOPLE. IT IS TIME TO KILL THE COLOR COMPLEX.
CHOCOLATE's picture

PUFF IS JUST THE TIP OF THE

PUFF IS JUST THE TIP OF THE ICEBERG, THIS GOES FOR A MAJORITY OF THE VIDEOS, COMMERCIALS AND PRINT PUBLICATIONS. THIS IS CLEAR, UNDENIABLE EVIDENCE OF WHAT WE ALREADY KNEW THE MINDSTATE OF MAINSTREAM MEDIA IS. THE QUESTION IS WHEN AND WHERE DOES IT END. LATER THIS STORY WILL BE OVERSHADOWED BY WHO IS WEARING WHAT OR WHOS DATING WHO IN THE MEDIA. PUFF MAY RELEASE A STATEMENT OR IGNORE IT COMPLETELY. BUT WHEN DO WE AS A PEOPLE DECIDE THAT ENOUGH IS ENOUGH? HOPEFULLY THIS IS ENOUGH TO SPARK A REVOLUTION AND INSPIRE A CHANGE IN BOTH THE PERCEPTIONS OF WHAT BEAUTY REALLY IS AND IN WHAT WE WILL AND WILL NOT TOLERATE.
CHOCOLATE's picture

@ Hattie McDaniel On Mar 25,

@ Hattie McDaniel On Mar 25, 2009 at 9:50 pm | Reply | Black skinned women don’t take care of their bodies. They don’t care about themselves enough. Lose the fat, wear makeup, and don’t talk all angry and stuff. Stop bragging about being a strong woman all that time because it makes you seem hard and angry. ............................................................ YOU SOUND LIKE A DAMN FOOL HOW OLD ARE YOU? ANYWAY I CAN CARE LESS ABOUT WHAT THE HELL CIROC THINKS MALIBU COCONUT RUM IS MY DRINK ANYWAY
Ieshia's picture

its not just blk girls who

its not just blk girls who shld be getting angry. What about the chines, indian girls etc.. i would be mad as hell. sick of this european looking standard of looks. if ur gd looking ur gd looking period it doesn't matter what race u r. and again who's surprised that this is associated with p.diddy. that man is an idiot
babes's picture

its not just blk girls who

its not just blk girls who shld be getting angry. What about the chines, indian girls etc.. i would be mad as hell. sick of this european looking standard of looks. if ur gd looking ur gd looking period it doesn't matter what race u r. and again who's surprised that this is associated with p.diddy. that man is an idiot
babes's picture

So if you're a tall dark

So if you're a tall dark chick, short white chick or a size 8 hispanic chick....don't bother.
Eva's picture

Here we go again!! This is

Here we go again!! This is 2009 and we are still dealing with color issues that have plagued us for centuries. Yet, here we have a company refusing to represent us in their marketing ads. So, what do we do as a people to let them KNOW that money is GREEN? Do not BUY anything that Dumb a-s Diddy and his cohorts make!!!Hit their dumb asses up in their pockets. This is 2009, dammit and mind you... We are in a recession!! Since when do companies post discriminatory advertisements describing the type of consumers they want to buy their shyt in a recession? Well.. My response. DO NOT, I repeat, DO NOT BUY CHIROC AND ANY OTHER PDIDDY CRAP or ANY OTHER COMPANY THAT REFUSES TO ADVERTISE OUR BEAUTIFUL BROWN SISTAS IN THEIR ADS. It is as simple as that. African Americans are the biggest consumers in America! Let's use our economic clout and show Dumb ass Diddy and his cohorts that we will NOT buy his sh_t and any other company that discriminates against our people. Just like Jay-Z did when the company that makes Cristal champagne said they do not want African Americans buying their Champagne. Jay put a halt to having that champagne sold in his nightclub! That is economic clout! If we do not like how companies are keeping us out of their markets, DON'T BUY THEIR PRODUCTS! I don't care how much you like rocking LV, or TH, Or whatever. If they don't feauture us in their advertisements, videos, or whatever. If you don't like how our women are being exploited, stop buying those CD's, stop downloading their music, Stop spending your hard earned dollars own that Sh_T. Remember your history. Back in the 1960's when Dr. King and Rev. Abernathy, and many from the Civil Rights Movement boycotted the bus companies? Since those companies refused to let african americans sit in the front and had to give up our seats to a white person for the same damn seat that we paid for to ride the bus. What did the Civil Rights teach us? BOYCOTT!!! Stop complaining and let's do something about this crap! Let's write that company and tell them. If you want us to buy your Sh-t, damn it, you must put our beautiful, dark women in your advertisements. And, If Diddy and many of our own discriminatory Black Men refuse to feature Women of All Colors in their ads, videos, movies, etc. Then YOU REFUSE to buy their Sh_t PERIOD! Come on People!! Let's wake the F_ck up!!! Do not let these companies dictate to us... WE DICTATE TO THEM!!! Now, let's do the damn thing and write these letters and BOYCOTT these companies for damn sakes. We have tremendous economic clout. Let's USE IT!!!
Skye5000's picture

I dont care about the update,

I dont care about the update, have you seen diddys ads for sean jean ?
who cares?'s picture

From light to dark and

From light to dark and everything inbetween there is a certain way of doing business and this is not one of them, especially in these modern times.
NOW U KNOW!'s picture

I believe this story is real.

I believe this story is real. Pdiddy is a self-loathing fool, and I do not care that his mother and baby momma are dark-skinned. I had a man (I have a caramel complexion) who was favored Tyrese (and was black as him), tell me he can't stand black women. Mind you, he was involved with a white woman. A couple of months later, after continuously fishing to see if I was seeing anyone, confessed he wanted to be with me. Of course, I turned him down. I did not need a self-hating man as my boyfriend. I totally agree with a previous poster, all of us to make these type of men accountable and call them out on their bullshyt. I am sending this information to every black friend I have, and ask them to do the same. Diddy is going to feel this where it hurts, in his pocket.
Yeah, I am buying it's picture

EXCUSE ME, I AM A DARK

EXCUSE ME, I AM A DARK SKINNED FEMALE AND I'M A PLUS SIZE CHICK AND LET ME SAY I TAKE VERY GOOD CARE OF MYSELF!!!
MSLADII's picture

in the words of "busta

in the words of "busta rhymes", "ya,ya,yaaah, yaah, ya..."
ninamosley's picture

this is sooooo fake. ciroc

this is sooooo fake. ciroc ain't that stupid. plus that memo looks like a damn photoshop
denise's picture

that memo must be fake. I

that memo must be fake. I mean kim porter's dark-skinned, so's his mom. i just think somebody out there is trying to make diddy and ciroc look bad. looks like it might be working, unfortunately
saul b's picture

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