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PHOTOSHOOT FAB: Beyonce Debuts House of Deron's Spring 2010 Line

Beyonce took some hot pics for the House of Dereon Spring 2010 line.  Many were shot in Greece just recently.  And we've got the rest under the cut...

Click Thumbnails Gorgeous images.  Scenery's amazing.  But um, how come HOD clothes like this aren't ever on the Macy's racks?  Just asking..... Photos via BeyonceWorld.net
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WANT YOUR OWN AVATAR? GET IT HERE.

i'm a big fan!!!something is

i'm a big fan!!!something is going wrong!!! just tell me why she usually says that she is proud of her weight,but shows us an anorexic body!!puuuuffffff!!!!!
kejwell85's picture

My friend recommended me a

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yyy's picture

only in beyonce posts, do

only in beyonce posts, do bloggers start getting touchy about black women and their skintone, hair, outfits etc is it that serious. this is not a political debate, it's a blog! jheeze....she looks fierce!
chantelle's picture

i WUD buy the shit if it

i WUD buy the shit if it wasnt so damn expensive
BeyLuva's picture

shes very beautiful but fake

shes very beautiful but fake as can be but she ok thats all
Cammibeauty's picture

Beyonce' looks gorgeous in

Beyonce' looks gorgeous in these pictures simply beautiful.
I Love Beyonce''s picture

1st pic of Bey-No-ce' looks

1st pic of Bey-No-ce' looks like Jade and the head shot of her in the middle PIC looks like a BROWN SKINNED- KIM KARDASHIAN! cute skinny pics nonetheless
504beauty's picture

@cuteprincess1 Wed, March 3,

@cuteprincess1 Wed, March 3, 2010 6:34 PM bayonce! go make some babies! Bitch she is only 28! Why does a 28 year old need to go sit down and make babies? That's what's wrong with ghetto chicks!
TT's picture

@ Carla "HOW MANY OF YA’LL

@ Carla "HOW MANY OF YA’LL HOES ROCKIN LOUBOUTINS TODAY??? ****crickets****** lol dum bitches" Girl are you for real with the question about "ROCKIN LOUBOUTINS"? GTFOH with your obviously young, ignorant, and seemingly limited education, f**k having and rocking Louboutins especially in this economy, the questions is, is your shit together? Do you have a degree, are you working towards one, are you working? period, Or are you just a another dumb, loud mouth, label loving, ghetto mentality embracing chick whose conversation is limited to profanity and insults? Carla, You appear to be the latter. BC
BlaqCurrant's picture

she looks the bomn but the

she looks the bomn but the clothes are a bomb.TICK TICK
lovely lady's picture

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lily's picture

ugh @ CoOwner With Ciroc

ugh @ CoOwner With Ciroc Obama.. uoi are so right- ( I hate to talk against bey)- but right is right- lol
Monique's picture

I'm not gon lie beyonce looks

I'm not gon lie beyonce looks good to be 36 years old! Hope she didn't have those butt pads under that dress to lol
**B** aka WHO DAT!'s picture

wow this is actually the 1st

wow this is actually the 1st time i like something from house of demon lol love the short (hmmm can't wait 4summer) n both dresses look like something i can wear. loves it but i doubt that 1st pic is Bey
Hmmm's picture

@ Stonecold, The red dress

@ Stonecold, The red dress on the cover of Forbes magazine, where she was ranked the 4th highest paid celeb, is HOD. The outfits she wore in her latest Ebony mag spread, were HOD. She wore a cute black cocktail dress by HOD to one of her Macy's appearances sometime last year. Those are just off the top of my head. The point is, she wears her own line more than you'd think. But on the flip, is she REQUIRED to where HOD, all the time? Do all other designers or celebs with their own lines, where their brand, all the time? I'm just curious, because I don't see why its an issue.
cocacola72284's picture

Hi guys, Thanks for the

Hi guys, Thanks for the suppport! I dont have much to say because my dad didnt not have time to write my reponse but ....I thank god. I will have an album coming out soon. Most of the songs I will claim I wrote when I actually didnt write them. Thank you stans for keeping me rich even though I will never do anything for you! XoXo Beyonce
Beyonce's picture

lol @ BlacksonYBFAREIDIOTS..

lol @ BlacksonYBFAREIDIOTS.. hahaha- fuck buddies?? hilarious- lmao
Carla's picture

Explains why 1.8 million of

Explains why 1.8 million of yall will only be fuck buddies and nothing else. Cuz your too worthless to be alive.
BlacksonYBFAREIDIOTS's picture

You self-hating ass bitches.

You self-hating ass bitches. Y'all make me puke. Every black women on here is a true nigger.
BlacksonYBFAREIDIOTS's picture

The clothes she's rocking in

The clothes she's rocking in this photo shoot don't look any better than what's at the department stores. All of the HOD stuff I've seen looks very cheap and poorly constructed. I wouldn't be surprised if HOD used cheap Indian labor to make this crap.
MzTee's picture

Beyonce is too beautiful for

Beyonce is too beautiful for these overly-photo shopped pics...smh...sigh
MadamC's picture

House of Dereon...seriously?

House of Dereon...seriously?
Patrice's picture

she looks gorgeous! but

she looks gorgeous! but let's all face it HOD is just horrible! not cute at all
cutie's picture

she shouldn't have shaved so

she shouldn't have shaved so much off her nose. The picture of her wearing the head covering really shows how thin it is.
DeE's picture

Nope. She never wears her

Nope. She never wears her looks on the red carpet or in any of her candid shots. I challenge you cocacola to find one candid shot of her in HOD or any of her lines besides that one time a couple of years ago when she wore that mermaid dress.
Stonecold's picture

I am flattered that you would

I am flattered that you would want to be me but there can only be one of us. Personally I find Beyonce's clothes tacky, the stitching inferior and the materials subpar. She has lots of room to improve on that mess - she has been in plenty well stitched garments posted by The Anti Idiot Thu, March 4, 2010 10:18 AM If this were an ad for Versace none of y’all would be hatin on B’s clothes. lol…hi haters. If you got enough time to “HATE” someone you don’t even know and who certainly ain’t worried about you, you have too much time on your hands. Build a bridge and get over it.
the anti idiot's picture

HA! reppin for all the pretty

HA! reppin for all the pretty girls in the world!! go Bey go!! loves the photo shoot- spikes are in this season I see.... loves it!! lol @ ya'll chickens in here tryin talk down on her fashion label- HOW MANY OF YA'LL HOES ROCKIN LOUBOUTINS TODAY??? ****crickets****** lol dum bitches
Carla's picture

You go Bey! But but but even

You go Bey! But but but even though I am a biggg fan she needs to take a break and let people miss her.... °°°GuAdElOuPe°°° French West Indies, baby!
Debouh's picture

I’ve been out in public &

I’ve been out in public & seen women (black and/or latina usually) carrying Dereon handbags & have wanted to snap a picture to prove Bigfoot Exists. LOL! You so rarely see that brand OUTSIDE of the club, and in daylight! LOL!" HA!!!! didoooo on;y at the club.. thats some ole 11:45 shit
erica's picture

those two of her leaping are

those two of her leaping are amazing...beautiful the white, the blue and green. lol i c somebody's been taking down those good ass ANTM note.. :)
erica's picture

You're right, Lily. The armed

You're right, Lily. The armed forces don't get nearly enuff attention. They're the TRUE heroes--not these phony celebs!
imnotthatstoopid's picture

I want those shorts. smh

I want those shorts. smh
The Real BETTER's picture

Why does she look Asian in

Why does she look Asian in these pics?
Arie's picture

Sorry no thanks

Sorry no thanks
Smiley's picture

Bey certainly gets lots of

Bey certainly gets lots of free press from her closet fans. Wow...is it REALLY that serious? lol. Anyhoo, ya'll right you never see Kimora, J.Lo, or Bey in any of the "urban" gear cuz they know it's tacky as hell and for the teenage hoodbooger set. I agree with cocacola72284 on this one. Kimora has KLS for the grown folks, Bey does the same. The reason you don't see hot gear from HOD is because I know most of ya'll(like me) can't afford to shop at Bloomy's & drop over $400 for a dress. The fuschia dress really ain't that bad, minus that big ass whatever stuck to the bodice. And whoever said she's looking lighter, I don't see it. She looks like a light-skin Black girl to be. Also, notice her coif (lol) was done in her natural hair texture, so....yeah. That shade of green is hot, but the dress...not-so-much.
Truth's picture

If this were an ad for

If this were an ad for Versace none of y'all would be hatin on B's clothes. lol...hi haters. If you got enough time to "HATE" someone you don't even know and who certainly ain't worried about you, you have too much time on your hands. Build a bridge and get over it.
The Anti Idiot's picture

Beyonce is such a stupid

Beyonce is such a stupid bitch. Really, I cannot stand this woman or her clothing line or anything she does. Hater, yes, sign me up for that title, because something about this woman reeks of Stepford R&B artist-she is a robot. I HATE BEY. signed, the HAPPY HATER
M.E.L.'s picture

I guess no one is interested

I guess no one is interested in how amazingly thinned out Beyonce is in this campaign. So much for being a "whole lotta woman!." derherzen.blogspot.com
Die Konigin Der Herzen's picture

People always like

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lily's picture

I'm too excited!!!!

I'm too excited!!!!
Danielle's picture

The clothing line is

The clothing line is horrible..
For Real's picture

That first pic looks just

That first pic looks just like Jade. I went back and looked at it again and don't see Beyonce at all in that photo. Although the one in the green headdress does not look like her either. Is that first picture a pic of Jade? If not that's crazy how much it looks like her.
BSB1216's picture

i hate looking at "urban"

i hate looking at "urban" gear. . .HOD have clothing i would buy if the DEREON name was splattered all over the outfit. . .same with other "urban inspired" clothing lines. . ROC-A-WEAR, BABY PHAT, etc. when HOD launched it's website, i saw some stuff i would like to wear but then they would have DEREON or that fleur di lis so huge on the ass of the jeans or on the front of a shirt. . .can't they make the clothing without all that?
CoOwner With Ciroc Obama's picture

fgve

fgve
Anonymous's picture

@ brat thanks. and what is a

@ brat thanks. and what is a popular line to wear?
DOO BETTER's picture

Dereon= wack House of Dereon=

Dereon= wack House of Dereon= Fierce ....she just needs to close down Deron & focus on HOD. Deron clothes look so cheap..
shonnie's picture

The fundamental problem I

The fundamental problem I have with these photographs is that it has systematically eradicated any trace of blackness she had left. She’s beautiful however how come she doesn’t look remotely black in these photos? I really don’t understand. It’s almost when she agrees to do hair commercials when we all know that isn’t her real hair. I find it disheartening when an artist can sell their soul and integrity for money. So essentially it’s okay to be considered black when you want to be the ‘first black singer to sell these many records” but when it doesn’t benefit you erase it. It’s absolutely disgusting, and this is not directly only to Beyonce, this is for all artists.
why?'s picture

And some of ya'll are saying

And some of ya'll are saying she never wears her own clothes, she wears House of Dereon dresses a lot actually.
cocacola72284's picture

Beautiful pics! I guess some

Beautiful pics! I guess some of ya'll never got the memo that House of Dereon and Dereon are two different lines, targeting two different markets. The dresses (which are actually kind of nice, but for formal or cocktail events http://www.houseofdereon.com/) aren't sold at Macys. I know where I live, the dresses are sold at Saks and Nieman Marcus. House of Dereon is geared toward the sophisticated socialite, while Dereon...well is targeted to the hip hop teen generation; kids like "bling" and large graphics, so that's what you get with Dereon. As tacky as the Dereon line is, these youngins, like tacky stuff *shrugs shoulders*. It's not a line for 23 and up. I dont see what's so hard about the concept. One line is more glamour, the other is very street and urban. Kimora did the same thing. JLo did the same thing. What's the issue???
cocacola72284's picture

Some of you probably won't

Some of you probably won't believe me, but I work in a retail store that sells HOD and we really do sell a LOT of it. Especially since it comes in juniors and women's sizes. Granted half of them look like hood rats, but normal women just buy the jeans....
Anonymous's picture

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