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MUSIC FAB: Rihanna Hires New Management...And It's Roc Nation

 

Rihanna's making business moves.  Her latest is switching up her management team before her LOUD album hits the shelves on November 16th.  Deets inside.....

 

Proving she is serious about having another blockbuster album, Rihanna announced yesterday that she will now be managed by Jay-Z's Roc Nation company.  Chess move.  Why?  Because Rihanna's ensuring that since the company is now investing in her, they have reason to keep her relevant and continue to land her endorsement deals even with the come-up of Roc Nation's Willow Smith

Now we're not saying Willow's going to just come in and steal all of Rih's spotlight and audience in one swoop or anytime soon.  Just saying--a certain age group has a certain buying power (look at the young Disney and Nick kids).  And with the industry getting broker and broker everyday, the artist with the buying power could become the most important to them.

In an interview with the Associated Press, Rih said she's "so excited to take this next step in [her] career."

She's also creating a company called Rihanna Entertainment that will merge all of her music, film, fragrance, fashion and book ventures.

Talking about the first time he met Rihanna, Jay-Z say he signed her only hours after seeing her audition:

"We signed her that night — 3 in the morning was when that contract got signed.  We wouldn't let her leave the office. From meeting her at 4 [p.m.] in the office till 3 in the morning, I was absolutely certain. That doesn't happen too often."

Rihanna however remembers the meeting a little bit differently saying she was super nervous:

"When we first got there, I was shaking. I had never met a celebrity, and to have to audition for one and meet him at the same time ... I was hysterical.  But the minute I went in the office, it was totally different. He was so welcoming; the environment was so warm and friendly. The jitters just went away immediately."

So Jay-Z has always had a hand in Rihanna's career and he rhymed on her biggest hit "Umbrella." So it looks like the Roc fam is sticking together beyond Def Jam.  Your thoughts?

Comments

WANT YOUR OWN AVATAR? GET IT HERE.

Also, I heard Ri's new coffee

Also, I heard Ri's new coffee table book is coming out sometime next week.
Nappy Hair Tar Baby's picture

BTW I love Ri's new song and

BTW I love Ri's new song and I think it's hot. Can't wait to get her new cd.
Nappy Hair Tar Baby's picture

I hope Rihanna knows what

I hope Rihanna knows what she's doing because Jay-Z is married to her competition.
Nappy Hair Tar Baby's picture

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df's picture

now i am very pleased to

now i am very pleased to introduce you a very good site : I Q N E W . COM quality is the best,and the price is so cheaper . with fast ship and best quality . hope you can try it , and enjoy yourself.don't misss the chance if you want more infor plese vistie : I Q N E W . COM Glad to share this news with you . Cheers! May all goes well for you
df's picture

GOSH all you hoodrats on the

GOSH all you hoodrats on the YBF need to shut up. Willow is just a fad, who OBVIOUSLY copped Rihanna's style, because she has NO originality. From her new song (Rihanna had a song titled Whipping My Hair out way last year) to her style, it has all been done before. By who? Rihanna. Neither Rihanna or Willow can sing, so why everyone is in an upheaval I don't understand. American music is nothing but a big pile of steaming shit, where people only get noticed for their sex appeal and/or how catchy the song is. From hip-hop to R&B to Pop are all dead genres. American entertainment as a whole is rotting away.
Anonymous's picture

Nicky you sound mad. Always

Nicky you sound mad. Always so quick to call someone a hoodrat when I'm sure you are waiting to get ur EBT card in the mail! Nappy haired, obese skank. Get out of rihannas vagina and take a bath or something.
JB's picture

who the is nicky? what the

who the is nicky? what the hell is an EBT card? You sound like the 'obese, nappy haired skank' to me. Or maybe you just one of those chickenheads that is always fixing your weave. Everyone in the American music industry can't sing so face the facts. Beyonce, Rihanna, Willow- NONE of them can sing. I think the last person that had a good voice was Jamie Sullivan- but she is rarely recognized on here. For the VMAs they had to bring Florence + the Machine and Robyn over from the UK just have talent. That's pretty sad.
Anonymous's picture

Well...I do know that Rihanna

Well...I do know that Rihanna will definitely make it in the fashion industry. Even when she ages...she has a much stronger opportunity to build a career in fashion for longevity.
DMC's picture

That's agood point

That's agood point (longevity).
:>'s picture

hot

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Anonymousjacking's picture

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Anonymous's picture

LMAO. I'm a grown ass woman.

LMAO. I'm a grown ass woman. How do I look running to the store to buy Willow Smith's album. GTFOH!
Karamel 's picture

i think ybf is referring to

i think ybf is referring to the age 7-12 market... which is pretty strong. little kids buy (well beg for) more merchandise than anybody.
:>'s picture

Just let this girl live.You

Just let this girl live.You guys are so hard on her but think everyone else deserves a second chance.Let her do what she wants she's not hurting anyone.
Anonymous's picture

Lmao at people saying rihanna

Lmao at people saying rihanna will be beefing with a 9 year old. GTFOH with that stupid mess. Come on now. Lets just say willow will be beefing with the OMG girls not rihanna who is grown, sexy and established.
marci's picture

rihanna needs 2 stick 2

rihanna needs 2 stick 2 fashion only, bc baby gurl cant sing.
Nikki2u's picture

Willow can't sing either.

Willow can't sing either. That little girl needs to get out period because there is nothing original about her.
Anonymous's picture

LOL Rihanna post gets the

LOL Rihanna post gets the most hits then any artist, RIHANNA has star power, so you haters have no say in her career , We the fans make her shine just ask bill board, after whip my hair becomes a massive number 1 hit then she get another 6 then we can compare her to rihanna............
rudeboy1022022's picture

GET UM RIH-RIH!

GET UM RIH-RIH!
Karlee's picture

http://www.youtube.com/watch?

http://www.youtube.com/watch?v=zclaQGy_Lok I ride http://www.youtube.com/watch?v=Fg15fwBSmq0 me and you
lil minxx's picture

thats why bey not having no

thats why bey not having no damm big lip baby from his sorry ass come on son and let that bitch fine her own management label
anonymous's picture

thats why bey not having no

thats why bey not having no damm big lip baby from his sorry ass come on son and let that bitch fine her own management label
anonymous's picture

priceless lol

priceless lol
Candymann's picture

hehehe! The degree comments

hehehe! The degree comments are the best. I guess people like to insult people. Now I have an MBA, and two BA's and I make the money I make because I have them! Also, any people with a B.A. shytin on someone elses school would be SCREAMING were they went ---BERKELEY . . .go check the ranking!!!!!!!
Anonymous's picture

*Jay-Z's*

*Jay-Z's*
RihannaLover- GETTING READY TO GET LOUD WITH RIHANNA!!!:-*'s picture

This is a great move!!!

This is a great move!!! Natasha girl, Rihanna is still under Def Jam so all her music moves are gonna be through them and not ROC nation!!! I've always felt she was part of the ROC anyway. Her A&R since the beginning is Jay-Z second in command at ROC nation! Girl making big moves! Love it!!! She's in an empire state of mind!!!#POW
RihannaLover- GETTING READY TO GET LOUD WITH RIHANNA!!!:-*'s picture

Ri Ri is Jay-Z's

Ri Ri is Jay-Z's daughter checkout www.theblackcouple.com and our Sexpert and his expert analysis
Anonymous's picture

dead....LOL

dead....LOL
Anonymous's picture

post is

post is ZZZZZZZZZZZZZzzzzzzzzzzzzzzzzzzz who cares??...WILLOW SMITH is the sh*t now!!!
carmelita's picture

She had one song and you

She had one song and you riding like you heard her whole album, are you just looking for someone to love? She too young to be biting her ta ta tas like that. Chill the hell out, fall back, and relax
Anonymous's picture

Stop using a nine-year-old

Stop using a nine-year-old child as a way to undermine Rihanna's accomplishments. I can see right through your game. You're probably a 40 yr broke ass bitch who has no interes tin supporting Willow's career and just wants to throw out her name to undermine Rihanna.
Anonymous's picture

exactly this child has one

exactly this child has one song, which is not even a major hit like that and people are acting like she is this billy bad ass who will take down the world. We don't even know if she'll last past this one hit, because seriously where can she really go from whip my hair? Anyway we'll see in the long run who truly will reign.
marci's picture

This child CAN NOT SING.

This child CAN NOT SING. Furthermore the song isn't original. Rihanna had Whipping My Hair out way before this kid came on the scene. So basically Willow is just a miniature Rihanna, because I can't see her doing anything that is fresh, age-appropriate and original except go join Disney.
Anonymous's picture

"you can see right through my

"you can see right through my game'??...PLEASE tell me what else u can see in your magical crystal ball??...dumbazz!...Bitch what is ur problem??..i happen 2 like "whip my hair" i downloaded it right away when i 1st heard the track!...accomplishments??..what accomplshments does rihanna have??...she is NOT a singer, she is NOT a song-writer, she is NOT a producer!..she is a manufactured entertainment star who happens 2 be a gimmick!..anybody can make HIT records these dayz BIEBER is taking ova!!! STOP kissing rihanna's ass she can only promote her PUM PUM!
carmelita's picture

Rihanna has achieved seven

Rihanna has achieved seven number-one singles on the Billboard Hot 100 since first appearing on the chart on June 11, 2005, which is the most by any artist during that time span......thats one hell of a gimmick...........Bye hATER..........
rudeboy1022022's picture

again, I see right through

again, I see right through your game. Just stop it.
Anonymous's picture

Fuck u okay! this ain't

Fuck u okay! this ain't rihannadaily! i like Willow Smith's "whip my hair"! Go do sumthang and leave me ALONE!..u stanz are SPAM!
carmelita's picture

again, I see right through

again, I see right through you. please stop. enough.
Anonymous's picture

That's a real dump move on

That's a real dump move on Rihanna's part. Jay-Z is married to her competition.
Nappy Hair Tar Baby's picture

why go to a post and type

why go to a post and type negativity about someone who's just pursuing their dreams/career. makes no sense.
Anonymous's picture

Dream my behind...someone

Dream my behind...someone with zero talent who got lucky and is nothing more than a gimmick and a damn FRAUD!!! f*ck outta here bout dream....she's being used left,rightncenter psshhh
nia's picture

Wow. You need Jesus in your

Wow. You need Jesus in your life.
Anonymous's picture

i agree with u nia! Rih is a

i agree with u nia! Rih is a lucky ZERO talent nobody! who got discovered and decided 2 make cheesy pop music! I'm tired of ppl kissing her ass saying how she is the Queen and sh*t! there is a lot of folks out there with wayyyyy more talent than her!
iffyjiffy's picture

Please take your meds and get

Please take your meds and get off the computer at the library and go finish your GED. Please and Thank you.
Anonymous's picture

Bitch i have a B.A what do u

Bitch i have a B.A what do u have??..tell ur girl Rih 2 get her G.E.D! dumbazz stan!
iffyjiffy's picture

A Bachelor's is worthless in

A Bachelor's is worthless in this globalized world. I know you got your "degree" online. So first, go to community college, get an associate's, finish the degree at a 4-year university then study for the GRE to get your Master's. You're welcome. All that advice free of charge.
Anonymous's picture

a B.A Degree is

a B.A Degree is worthless??..if that's what u think that means u have no education and NO skills. Why are u on here insulting someone u don't know?? Did ur man leave u today?? Bitch Pepperdine University is NOT an online school! Why argue with someone u don't know?? u are such a LOW-LIFE!!! smh!
Anonymous's picture

Pepperdine is NOT a top tier

Pepperdine is NOT a top tier university. It's not in the top 50. Also, a Bachelor's means nothing these days. Re-read my post above where I instruct you to get a Master's. Good luck, boo.
Anonymous's picture

Pepperdine University is NOT

Pepperdine University is NOT the top 50??..where do u go 2 Harvard?? Negro PLEASE! if u are so smart why are u on YBF?? arguing with me i don't even know u! u are saying a lot of BS and this all started with Rihanna NOT having a HIGHSCHOOL diploma or G.E.D!!! and u are now trying 2 use cyber bullying! GTFOH! Leave me ALONE! u LOSER!
Anonymous's picture

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