I didn't read through all the comments (sorry, in a hurry) but I will have to agree with the whole diversity and marketing strategy. Although I could care less what famous celebrity endorses these products, I do think it makes it more difficult to figure out if their products are right for you. However, let me first state that this could be because of my own ignorance in this area but I am an Italian woman with curly, dry, frizzy, unmanageable hair etc. Lets just say my hair has its issues and a lot of products for ethnic hair appeal to me, however I know I am "technically" considered caucasian and although I have some products I've used that I got from the ethnic hair section in the drugstore on a whim I still am not sure if it would be safe to use their products or any hair products considered for ethnic hair. I know your hair, scalp, body chemistry etc are a very complex subject and I wouldn't want to risk losing my long hair due to my lack of knowledge. Therefore, I stick to the products I know but not totally satisfied with. Along with too many horror stories I allowed myself to listen to, I believe I am not likely to buy a product unless I know for sure its suitable for me and my hair type. My hair is the most precious thing I've got and if I ruined it by using a product not meant for me, well I don't know what the hell I would do besides cry my eyes out! *Bottom line....Just make it easier for people to find out what your product is about and exactly what it is targeted for or else people won't buy because they'll be too busy on Google (like me) getting frustrated, trying to find the answers...

The advertisement is not the problem, it's all about what Steve Stoute said about poly-ethnicity. We know our society is changing, but they still forgot the entire customer base and this strategy might end up back firing knowing our history of intra-racism. Carol's Daughter has a huge customer base of women from several demographics, so if they wanted to expand into newer markets then they should have featured an ad representing these types of women similar to the ad Iman cosmetics has. Stoute is all about popularity/popular culture and forgets that there are many women who are savvy and sophisticated shoppers who don't follow the use of "celebrities of the moment" to influence their spending choices. Even though these the women in the ad represent this changing shift, they still failed to consider the diversity of other women who also make up our community by omitting them in the ad campaign. I'm all for entrepreneurship, but I'm not going turn a blind eye nor support to this type of practice. You can't have a niche market and exclude certain types of women and expect product loyalty.

This is ridiculous. If you're angry with this stupid marketing ploy, don't buy the stuff. Period. End of story. I'm certainly not. African-American women are the majority who brought Carol's Daughter to this kind of success. What a betrayal.

I loved it when Mary J and Jada Pinkett-Smith were spokespeople. I like Selita Ebanks and can, I guess, stomach Solange Knowles. But if any portion of the money I spend on Carol's Daughter products, which are quite pricey as it is, will be going to fund a no-talent, half-shaven, hussy like Cassie...No Ma'am! I will now be looking for a new line of skin and hair products and I am serious as a heart attack about this!

You would never in a million years see white latinos trying to market anything to Black Hispanics because they always want to distance themselves away from dark-skinned latinos and don't consider us all the same level as they are.

I'm not surprised that CD is branching out because I saw them on HSN last year. She was advertising her product to work on everyone (not only black people). I can see that she diversified her models based on hair texture but if she wants everyone to buy her stuff, she should at least have more diversity with skin tone as well as having someone with wavy or curly hair to represent her product.

Latino & Hispanic? It’s Time to Rethink these Terms! Michael Grande - 7/5/2005 The words Latino and Hispanic have been so carelessly thrown around, used to label individuals, taken advantage of by some of the popular media (ie: Latin Grammy’s, AOL Latino, and the Hispanic Heritage Awards), and even used by some unknowing people as a tool to define their heritage. Yet do we really know what these words mean? There are over 25 countries where Spanish is either the official, or a commonly spoken language (including areas of the world that people don’t often associate with Spanish, like Andorra or the Philippines), and Spanish is the second most spoken language in the world. Additionally there are myriad regional dialects; some examples are the original Castilian Spanish of Spain (directly descended from the Latin language), Argentinean Spanish with its distinctive Italian flair, and Mexican Spanish with its characteristic blend of indigenous (Native American) words. There is no “typical” skin color for Spanish speakers - they range from the lightest whites to Mediterranean breeds, from those of Indian (Native Central/South American and Caribbean) heritage to black. All of the Spanish-speaking countries have their own unique peoples and their own distinctive cultures – they cannot be broadly and irresponsibly categorized into a “Latino” grouping. It is entirely imprecise to use such broad, vague, inaccurate terminology to categorize people based upon their language (whatever dialect it may be). Oddly enough, the term “Latino(a)” is never (or rarely) used in the USA to refer to Western Europeans such as Spaniards and Italians, when in fact the original Latin cultures lie within Italy, Spain, Portugal, Romania, Andorra, and France. Furthermore, when students arrive at college or pick up a book on European history, they will find that the term Latin, when used to refer to a monolithic culture, will speak of the Ancient Roman society, which is contrary to the ambiguous terminology employed by American media. The term Latin America first came into use in the late 1860’s and was used to describe the French presence in Mexico. This term was later shortened to refer to people from “Latin American” countries; thus solidifying the American misperception of the term. I have many Spanish-speaking friends, all of whom hail from different countries. My ex-college Professor is from Argentina and has almost nothing culturally in common with my friend from Mexico. As a matter of fact they too hate the use of the term Latino; they demand to be referred to according to their country of heritage, and rightly so! Furthermore, the terms Latino and Hispanic have been irresponsibly used as a “minority labeling system.” I find this to be even more reckless because any and all racism boils down to that which it always has: color. Another of my friends hails from Chile and has red hair and blue eyes, but according to popular media, a job application, or a government form, she is Latina or Hispanic, two terms that she earnestly hates because they pay no credence to her unique culture. Somehow I don’t think she was the minority prototype that they were looking for, but possibly that’s because the terminology is so rampantly and incorrectly used. Racism is despicable in any form, but if these silly questions are still going to be asked on government forms and job applications then they should address that which is truly in question: race. Anyone who hails from Central/South America or the Caribbean who is dark-skinned is likely to be either in part or fully of Indian heritage. Instead of making tons of superfluous categories on forms, why not just leave two boxes: Native American (North/Central/South/Caribbean) and African American? The other day I heard someone say, “Did you know that Latinos constitute the second largest minority population in America?” I thought to myself, “This is ridiculous.” Nobody needs to be forced into an inappropriate minority mentality; how has American cultural ignorance become so pervasive? Who are the minorities? The indigenous (native) population or the mestizo (mixed) population? Who exactly does this refer to? It’s so confusing. I am 100% Italian American. I speak both Spanish and Italian fluently. Since Italy is the patriarch of the Latin Culture, am I a minority too? This has become a very perplexing issue indeed. In Western Europe the term Latin(o)(a) is commonly used to refer the cultures of Italy, Spain, Portugal, Romania, and France. Additionally Europeans are shocked at how the term is used in America and who the term has been used to label. The term Latino(a) refers to the Latin culture, a culture that originally flourished in Italy during Roman times. It was during that time that the Romans spread the Latin language throughout Western Europe; the language then morphed into the modern Romance Languages such as Italian, Spanish, Portuguese, and French. In essence, the Italians are the original Latinos, and the only people who should be termed “Latino(a)” are those whose ancestry stems from Western Europe or those who have strong cultural ties to Latin Culture. Why would someone so irresponsibly refer to an indigenous Mexican as “Latino” when he has his own ancient, Pre-Columbian Heritage, ie: Aztec, or Mayan? Why would someone use the term to refer to someone of indigenous Peruvian heritage when he has his own Incan heritage? Why would someone label an indigenous-blooded Puerto Rican as “Latino” when his bloodline lies with the Borinquen Indians? People need to wake up and get educated on this issue. How many North Americans would like to be referred to as “Norths” or “Anglos” based upon our geographical location or our mother tongue? I for one, would not! The spread of such inaccurate terminology only helps to perpetuate myths that prevail in our society. Cultural ignorance seems to be a popular phenomenon in the U.S.A. Americans do not have the right to irresponsibly use terminology that attempts to alter history. We have the resources to become culturally educated; let’s use them and begin to express our heritage by country, not vague, “media and commerce friendly” generalities. If indeed we chose to speak of “Latinos,” using such a generalist quip, a quick reference term for all those who trace their roots to Latin America., then we should include the maternal Latin countries in that group: Italy, Spain, Portugal, even France. There is a pervasive Latin cultural flow that began in those countries and spread to Latin America. Latinos wouldn’t be “Latinoamericano” without the Europeans. Since the word “Hispanic” originally came from Spain as an adjective for linguistic purposes and is derived from the Roman name for their prized province “Hispania,” I guess we should look at England’s Roman name – “Britannia.” It appears then, according to Hispanic rhetoric that all speakers of English, regardless of culture, race, ethnicity, or geography should be called “Britannic.” So from India to America – I guess I should now present the list of BRITANNICS…. I think you’ll begin to see for yourself just how silly the modern-day, American usage of the words Hispanic and Latino has become… The English-speaking Countries: • Antigua & Barbuda • Australia • Bahamas,The • Bangladesh • Barbados • Belize • Bermuda • Botswana • Brunei • Cameroon • Canada • Cayman Islands • Dominica • Fiji • Gambia,The • Ghana • Gibraltar • India • Ireland • Jamaica • Kenya • Lesotho • Liberia • Malawi • Malta • Mauritius • New Zealand • Nigeria • Pakistan • Papua New Guinea • Philippines • Seychelles • Sierra Leone • South Africa • Sri Lanka • Swaziland • Tanzania • Trinidad and Tobago • Uganda • United Kingdom • United States • Zambia • Zimbabwe * Chart from: http://www.aneki.com/english.html Michael Grande is currently a graduate student of Literature and Culture. In addition to English, he also speaks Italian, Spanish, French and basic Latin. In the past, he's been published in Manchester Times.

This ad is about hair NOT skin color and different hair types are represented here! What's the damn problem. Some ppl have such low self esteem!

I heard that Carol's Daughters product's suck and makes your rough.

OK i DONT SEE THE PROBLEM WITH THE WOMEN THEY CHOSE TO USE FOR THEIR CAMPAIGN. It's just not that serious to me but I will say that CD products suck!!!! I have tried to support but that over-priced greasy stank shit just don't do it 4 me. : (

"was it my resume or raveen?" lol. that is some silly shit we have to deal with. no i do believe in variety. there is none shown. i aint hating on the 3 shown. however wheres gabby, viola, angela, serena, venus, alek wek? where are those skin tones? i guess i will go to ambi cuz if there skin tone is represented on the commercial than i think it is for me. i think i will stop going to carols daughter for advice till i see the girl veronica off of shameless on carols daughter ads. i am boycotting carol. dueces.

Uhm...I've been buying CD products since she was making that shyt outta her damn basement with the line standing around the corner. Carol used darkskinned models in her ads, brothers and sisters are employed in her stores and what the hell is wrong with black people? We come in a variety of shades. I see nothing wrong with the ad. Check out the site for christ sakes. ugh! I'm officially done with my race. COLOR does not define your ethnicity!

Cassie is Black Asian and Latin... three different minorities so she's three different types of women of color.... why shouldn't she endorse carol's daughter

I have been using carol daughter for 6 years and im not happy with the direction their heading. I'm currently searching for products to replace them because i plan to stop supporting them.

Oh, and for all those people happy announcing that the world will be "mixed or multiracial" do you think black people are going anywhere? They have products specifically for them. CD need has sold out just like so many black people do.