HOT SPOKESMAN: Idris Elba Is MR. SMARTWATER

Sep 07 | by Natasha

Smartwater never looked so good. The vitamin-ridden H20 drink company just officially announced that Emmy nominated actor, Idris Elba, is the face of its fall campaign.

We've got his first two (of 4) dapperific ads inside....

The campaign, which was shot earlier this summer, will consist of print executions in national magazines and other advertising markets. The ads, shot by noted fashion photographer Norman Jean Ray, feature 'Dris in four different scenes that depict his lifestyle and the importance of smartwater in his daily routine.

It's his first ad campaign with the company, but the "Luther" actor joined The Coca-Cola Company family (where Smartwater is housed) in 2010 when he accompanied 21 students from twelve HBCUs on a journey to South Africa as part of the 2010 Open Happiness Tour.

By the way, Captain Swexy was also recently cast in Guillermo del Toro’s movie Pacific Rim, scheduled to be released in 2013.

Catch the Takers star at the Primetime Emmys on Sept. 18th as he's currently nominated for both the Outstanding Leading Actor in a Mini-Series or Movie for "Luther" and for Outstanding Guest Actor in a Comedy for "The Big C."

Hot pics. Check out the gallery below of our fave British import Idris, John Legend, and more at last night's big GQ event over in London.

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Comments

WANT YOUR OWN AVATAR? GET IT HERE.

What did you all do with this

What did you all do with this ad in Dallas, TX on I-35, please put it back!!

by Anonymous
6:42 pm - May 7, '12

I am extremely

I am extremely thirsty.....for Idris. :)

by Anonymous
12:52 pm - Sep 16, '11

Smartwater isnt expensive. I

Smartwater isnt expensive. I get it for 1.00! I am Thirsty for Idris!

by Anonymous
12:44 pm - Sep 16, '11

i'll buy anytrhing he

i'll buy anytrhing he sells...

by Anonymous
3:46 am - Sep 13, '11

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by Anonymous
7:06 am - Sep 9, '11

is it just me i like it when

is it just me i like it when he makes up his face like in the first pic. Luv this man. Stringer bell RIP!

by truth advocate
5:38 pm - Sep 8, '11

Great articles and pics. The

Great articles and pics. The best at what you do obviously, look at your clients.

by karen
6:48 pm - Sep 7, '11

ATTN ALL SELFISH BLACK FEMALE

ATTN ALL SELFISH BLACK FEMALE PROFESSIONALS/BLACK WOMEN WHO REMEMBER THE 90'S,80'S,70'S ETC. when there were NO latinas all over black media. It is your responsibility to take ACTION to bring back black women to mainstream media. Stop being so selfish. Call/email/twitter bet, debra lee, stephen g. hill, black rappers/singers, etc and DEMAND that they promote black women in a positive light. Why do you think that black male rappers do NOT, include latino MEN, brazilian MEN,etc in music videos? ANSWER: Because all hell is going to break loose if diddy, lil wayne, 50 cent, rick ross, gucci mane, waka flock, young jeezy etc have to look like a latino or brazilian male model to make money. WAKE UP!!! The face of the men in black music has remained the same. The majority of black male rappers/singers are dark skin and they only look out for themselves. Black women laid down like a bunch of fools, doormats , suckers and allowed these backstabbing rapping coons to remove your faces from black media and replace it with latinas!!! WAKE UP ALREADY!! FIGHT BACK!!!! YOU OWE IT TO ALL THE BLACK WOMEN WHO WERE BEATEN, VIOLATED, KILLED IN THE FIGHT FOR FREEDOM WHEN THERE WAS NOT A LATIN MALE OR FEMALE TO BE FOUND! Why do you think black rappers/singers became the first males on the planet to start using women of other races/ethnicities in their videos? Answer: They wanted to project this LIE/ILLUSION that they are kings and that every woman of every race/ethnicity/religion wants a blk male. They then get to say they are special because the media does not really show black women that are dating/married to men of other races. Those of you in the black community know that black ppl hold black women down and discourage black females from dating outside their race and let black males do whatever they want. Black men can sell drugs,kill,rape,molest,disrespect and get away with. While black women were telling their daughters to shhhh don't tell when the black male beats,rapes you or molest/rape your kids..... evil black rappers were telling the world that black women are b!tches and hoes. This is what loyalty got you black women. THE BLACK COMMUNITY IS DEAD! There is no community unil black ppl hold evil blk males accountable for their actions Ride or die, don't snitch ..are slogans fed to black women so evil black males can use and abuse you. Let these evil black men go to latinas, whites etc. Do not complain! Let latinas,whites become the new face of Hiv and baby mommas for black men. Replace ride or die with ESCAPE/ABANDON/AVOID evil black men! Black women need their own separate networks to provide positive images for young black girls!1 Date outside your race, get an EDUCATION/CAREER,close your legs to evil blk males/hiv/aids! Always remember that it was evil blk male rappers/singers that started this gender war/interracial/ anti- black women propaganda that the media is feeding young black girls...!!!!!!!!!!!!!!

by Send latinas back to their RACIST latin networks!Boycott
6:36 pm - Sep 7, '11

I'm thirsty already....

by Anonymous
6:29 pm - Sep 7, '11

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Get that paper! Download my new R&B Mixtape "The Ultimate REveal" NOW!!! @ www.timmknightmusic.com leave feedback!!!

by Anonymous
6:02 pm - Sep 7, '11

Get that paper! Download my

Get that paper! Download my new R&B Mixtape "The Ultimate REveal" NOW!!! @ www.timmknightmusic.com leave feedback!!!

by Anonymous
6:02 pm - Sep 7, '11

Hot damn!

by April
5:49 pm - Sep 7, '11

Natasha...I demand that these

Natasha...I demand that these pics make the top of your blog.....LOL Nice to scroll down to some Hot Chocolate....today.

by AnonymousWaterLover
5:23 pm - Sep 7, '11

Why do people get bad because

Why do people get bad because some people may not like Beyonce? I don't get it. Mature people know and understand that Youre not gonna like everybody and everybody is not going like you......and that's okay, really its okay....geez

by Kim
4:33 pm - Sep 7, '11

Oh lord. I hate that water,

Oh lord. I hate that water, but I'd drink it by the gallon if Idris Elba came with it. *fans self*

by cicicinabon
4:06 pm - Sep 7, '11

cnn.com wus sayin they could

cnn.com wus sayin they could make him the first black James Bond,I'm like, damn! Damn :-) Oh. jus ... Oh. lol cuz u fine yes u r

by Anya Michelle
3:25 pm - Sep 7, '11

that wld be a good look 4

that wld be a good look 4 Idris but u know they wld never do that. Shoot white women wld be buying up movie tix faster than sistas & u know they not trying to have that.

by truth advocate
5:41 pm - Sep 8, '11

DAMN!!!!THAT IS A FINE

DAMN!!!!THAT IS A FINE CHOCOLATE BRUTHA. THNKS!!!!

by lucypearl!#@
2:44 pm - Sep 7, '11

this man could sell me pieces

this man could sell me pieces of the sky... running to get some smartwater raat naah!

by pgrip
2:40 pm - Sep 7, '11

GOOD LAWD!!!............HIS

GOOD LAWD!!!............HIS BEEN BLESSED MORE WAYS THEN ONE

by Anonymous
2:24 pm - Sep 7, '11

I would drink Idris'

I would drink Idris' bathwater, um I mean Smart Water...He He He

by Anonymous
2:01 pm - Sep 7, '11

YES that man is some kind of

YES that man is some kind of sexy whoo lord if only I was 20 years older!

by Anonymous89
1:51 pm - Sep 7, '11

Oh my! Is anyone else feeling

Oh my! Is anyone else feeling hot all of a sudden?

by NY Seedy
1:11 pm - Sep 7, '11

Can someone please slap

Can someone please slap furious styles back on the set of Boyz N the Hood bc I'm about sick of those comments. I sure hope that girl has you on her payroll bc you are a rida for real. As far as Devry pls have a seat.

by Anonymous
12:39 pm - Sep 7, '11

I'm a man and yet I have this

I'm a man and yet I have this desire to have this man's kids. Someone please explain this to me

by Its B
12:34 pm - Sep 7, '11

hahahaha...thats my laf for

hahahaha...thats my laf for the day...lool

by fbychik
2:07 am - Sep 8, '11

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by Anonymous
11:41 am - Sep 7, '11

i love smartwater but its too

i love smartwater but its too expensive. i hope these ads dont make it more expensive.

by BASICALLY
11:20 am - Sep 7, '11

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by Anonymous
11:13 am - Sep 7, '11

idris...looking great! in the

idris...looking great! in the ads..:) .. Apple giving free iPad 2's becuz of a defect on 10,000 laptops… http://goo.gl/8OeJ8 4 next 24 hours only..shit i got 2..lol Apple giving free iPad 2's becuz of a defect on 10,000 laptops… http://goo.gl/8OeJ8 4 next 24 hours only..shit i got 2..lol Apple giving free iPad 2's becuz of a defect on 10,000 laptops… http://goo.gl/8OeJ8 4 next 24 hours only..shit i got 2..lol

by Draoppa
11:08 am - Sep 7, '11

If that was his bottled bath

If that was his bottled bath water I'd drink it

by Prettytoes
10:51 am - Sep 7, '11

In the words of Grady from

In the words of Grady from Sanford & Son: "Good goobily goo!!" I'm currently deaf, dumb, & speechless.

by Anonymous
10:48 am - Sep 7, '11

WOW!!

by Anonymous
9:54 am - Sep 7, '11

Loves this beautiful black

Loves this beautiful black man.

by Carin
9:54 am - Sep 7, '11

idris is hottt..... anywayz i

idris is hottt..... anywayz i just saw a hot pic of trey songz in his boxers at http://kelsnetwork.blogspot.com/ y'all should check it out

by ria
9:44 am - Sep 7, '11

Smart Water is good, but it

Smart Water is good, but it is too expensive!!!!!!!! Come on now.

by MissyT
9:36 am - Sep 7, '11

Bilo have it on sale for $.88

by Anonymous
11:12 am - Sep 7, '11

So let me get this right, in

So let me get this right, in the black community it is acceptable and applauded when a man sells sex but when a woman does it she is a whore and attention seeker. Alrighty. Only black people, we sure have a long azz way to go .

by Anonymous
9:32 am - Sep 7, '11

Ummm...Idris isn't selling

Ummm...Idris isn't selling sex. He is sexy and doesn't have to try to be. That's the difference. Why are you making the fact that we think he's sexy an issue. He has on clothes and isn't doing anything but taking a photo. So you tell me how that is selling sex?

by Anonymous
9:48 am - Sep 7, '11

Thank you, I was about to say

Thank you, I was about to say the same thing!

by Elease
10:07 am - Sep 7, '11

I'm very thirsty for some

I'm very thirsty for some water right now.

by Anonymous
9:26 am - Sep 7, '11

Pure Hawwwwwtness.....

by Anonymous
9:22 am - Sep 7, '11

Oh,,,,,see he trying to be

Oh,,,,,see he trying to be competition for Rihanna's Coconut Water,,,,,I see how he tryna go,,,,Next thing you know he's going to be a spokesman for a lotion company like Rihanna. Why everybody always tryna be like Rihanna. He needa be tryna be like himself with his VAPID behind self. He is sooooooo misogynistic and pedestrian. GET LOUD!! GET LOOSE!! DEVRY is Ivy League and I go there,,,,and if you think differently u out yo damn mind.