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FANCY: Diddy's EXTENDED "Luck Be A Lady" Commercial

Diddy and the "new" Rat Pack which includes Jessica White, Idris Elba and Eva Marcille are back with an extended clip of their fabulous "Luck Be A Lady" ad.  Watch it inside.....

Shot in Las Vegas and set to the tune of Frank Sinatra's "Luck Be A Lady," Diddy has released an extended 3 minute clip of his Anthony Mandler-directed Ciroc ad.

Watch Jessica White, Eva Marcille, Christine Teigen, Chad Michael Murray, Aaron Paul, Lisa Seiffert, Michael K. Williams, Jesse Williams and Dania Ramirez in all their extended glory here:

About the Sinatra inspiration for the ad, Diddy told AdWeek today:

The spot that put Ciroc on the map was the first partnership we did with the Sinatra estate four years ago. I did a huge out-of-the-box buy on CNN, and I knew there would be a lot of traffic because Obama was running for president. And sales went through the roof. It was one of the most impactful ad campaigns in the spirit’s history. Also, for years, people have called me the black Sinatra. So that’s where the whole collaboration came from.

His next venture?  He says he's been in Mexico "studying" tequila. 

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Anonymous's picture

i love this extended

i love this extended commercial, very classy! and i would think that idris elba would be part of the rat pack, and maybe estelle too. but hey i still love the commercial all the same
BlackBerry's picture

all i can say is Chad Michael

all i can say is Chad Michael Murray & Matt Goss (sexxay) i want a white man! lol but i have seen this 3 times and i haven't seen Sanna Lathan or her mini thumbs, what part?
cher's picture

Ummmm Idris is not in this

Ummmm Idris is not in this ad.
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Anonymous's picture

Idris would have stolen the

Idris would have stolen the show, Diddy needs to lose a few and Jessica looks like the poor mans Naomi Campbell.
TCoffey's picture

Please, what is not pretty on

Please, what is not pretty on Jessica???? or Why don't Eva look like the poor mans Vanessa Williams? I mean I think both ladies are beautiful, but you know what I'm saying.....
BOSSLADY's picture

This video is fab every time

This video is fab every time it comes on I wanna see more BRAVO DIDDY!!!
claudette's picture

Rat Pack... not to be

Rat Pack... not to be confused with the Brat Pack... Rat Pack were big money folks. I love the song. Cute commercial... Jesse Williams is fly! Chrissy Teigen, The australian model chick is fly, several others. Diddy is a shuck and jive dude when it comes to stuntin'. Jessica White... feathers and a feed bag (that's all I'll say). Overall, not bad but it's not going to make me drink Ciroc.
Anonymous's picture

Makes me wana go back to

Makes me wana go back to Vegas...good job Diddy
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reco's picture

Nothing is more fabulous that

Nothing is more fabulous that a hot guy in a three piece suit. I only wished the women were walking more sultry and not so catwalky, but in any case, it's a very lovely commercial. Loved it!
Mabel's picture

Sanaa with the "baby thumbs"

Sanaa with the "baby thumbs" HILARIOUS!!!!!!!!! Wonder how many people actually peeped that!!!!!!! Kudos to whomever posted that one, cause I was damn sure thinking the same thing!!!!!! Frickn HILARIOUS!!!!!!!!!!!
Anonymous's picture

jason williams...

jason williams... tooooooooooooooooooooooooooo fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiine
leesh's picture

That's not Idris

That's not Idris fool...that's Omar from "The Wire"!!!!! SMH...Omar Coming...
Anonymous's picture

I'm sitting here looking for

I'm sitting here looking for Ildris. lol.
Tagirl27's picture

I'm not even MAD! Make Moves

I'm not even MAD! Make Moves Diddy! Circo (((((cheerrrrssss))))
farai's picture

Ciroc lol

Ciroc lol
farai's picture

SO fake, i can't believe

SO fake, i can't believe people actually buy into these stupid mirages...how sad...mo money fo them less brain cells for you....#DUH the new rat pack??? #GTFOH
Anonymous's picture

Idris would have been PERFECT

Idris would have been PERFECT for this clip. So sad he's not in it!!!
Angelba's picture

Where's Idris????? The video

Where's Idris????? The video is cool but no Idris? WHAT?
Angelba's picture

Who wrote this crap article?

Who wrote this crap article? Despite the fact that Idris Elba is not in this, as it was mentioned before this has nothing to do with the "Brat Pack" and is more in line with the "Rat Pack." Clearly there's no research done on this site.
Anonymous's picture

i enjoyed it

i enjoyed it
nicole's picture

*deep sigh* Idris is NOT in

*deep sigh* Idris is NOT in this video.
Ashleyg's picture

i think the reference should

i think the reference should probably be "the new 'rat pack'" as opposed to the "brat pack," which is a refernce to the then upcoming '80's actors who were appearing in a slew of young adult movies (i.e., molly ringwald, rob lowe, demi moore, etc.). the "rat pack" is a reference to the group made up of frank sinatra, sammie davis, dean martin, etc. this would make more sense as the song in the background is by frank sinatra, the commerical has a baller vibe, and with the exception of chad m. murray, none of the other actors regularily appear in young adult movies.
Anon's picture

nice i like it it makes me

nice i like it it makes me feel good when i watch it but where is mr Idris Elba?
Anonymous's picture

This made me smile. Love it.

This made me smile. Love it. Just a bunch of fly, beautiful people.
Coley Cole's picture

IDRIS ELBA is NOT in this!!!!

IDRIS ELBA is NOT in this!!!! I HOPE someone didn't think that other black guy was him.
Anonymous's picture

What happened to this site

What happened to this site like there is never any news anymore
hohohoes's picture

I think it was bought out.

I think it was bought out. Either that or Natasha just isn't hungry anymore
Anonymous's picture

Diddy had to hire some Brat

Diddy had to hire some Brat Pack friends since he was left off the "Swagga Like Us" song
Anonymous's picture

Hippopotamus <<<< I ain't

Hippopotamus <<<< I ain't never fuckin' that crazy bitch again >>>> where Rihanna at?????
Jay-Z's picture

this Sleestak is only

this Sleestak is only relevent in Zoo York <<< cuz the rest of the world hates this THIEF, THIEF, THIEF
GrannyGums's picture

Baby,,,,,don't make me hit

Baby,,,,,don't make me hit you with my purse. I heard you been screwing round with my son LetsGetIt aka D'brickashaw.
LetsGetIt&#039;s Mother's picture

D'Brickashaw Ferguson

D'Brickashaw Ferguson .......... ? Your son been mouth-pumping my toothless face for a while now... bring over some Henny n' Coke and you can wash my mouth out with your soapy cock
GrannyGums's picture

Uh, did I miss Idris?

Uh, did I miss Idris?
Anonymous's picture

Did I miss Idris in this

Did I miss Idris in this video?
BrownSuga's picture

LOVE, LOVE, LOVE IT!!!!

LOVE, LOVE, LOVE IT!!!! Class, style, elegance...ALL THAT!!! Makes me to want to go to Vegas or something. If this was not and ad...it just feels and looks like FUN, FUN, FUN!!! Kudos to you Diddy!
Cynthia's picture

*Breaking news* Sanaa Lathan

*Breaking news* Sanaa Lathan has new born baby thumbs!
Anonymous's picture

I love it!!! This is how I'm

I love it!!! This is how I'm envisioning my new years eve... Except replace the Ciroc with champagne!
Sarcastic Chick's picture

That was nice, I wonder how

That was nice, I wonder how Eva feels about them calling her Eva Pigford?
nolagirl's picture

isn't it her name? How do you

isn't it her name? How do you want her to feel?
Anonymous's picture

That is her name, but she

That is her name, but she changed it to "Eva Marcielle" to sound better shortly after winning America's Top Model
BriBri's picture

That is her name, but she

That is her name, but she changed it to "Eva Marcielle" to sound better shortly after winning America's Top Model
BriBri's picture

That was nice, I wonder how

That was nice, I wonder how Eva feels about them calling her Eva Pigford?
nolagirl's picture

I like it, very nice,

I like it, very nice,
Jolie's picture

nice

nice
TruthBeTold's picture

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