Rihanna is a trouble soul. No its not a good image for the young people that look up to her. No she might not of asked to be a role model but she's in the public eye everyday all day. Just tone it down...and take care of yourself!

wow, people got real serious on this topic. All I can say is, Rihanna's been through one helluva transition...

While I want to agree with the new CEO's sentiments. I will add, I do adore Wendy Williams, but she is endorsing your product with her filth mouth. That says a lot about the Nivea brand. If Britney Spears, Paris Hilton, Lindsay Lohan, Charlie Sheen, etc. can endorse products that go against their image, why is Rihanna not capable. Hell, Kate Moss is still one of the highest paid models in the industry & we all know her current and past history.

Riri needs help she is well on her way to becoming a broke alcoholic and that is not right.

Cheers to the fawkin weekend Rhianna, You made that money not them.......Imagine some latina will have to sell a whole lotta azz on the beach of LA Romana DR or Holguin Cuba and maybe even a couple of coconuts to make 1/4 of what you make....... Broke ass, dirty Spic ho's getting all butt hurt like its her life or money........

Personally,I would say that if the time for Rihanna to STOP with the incessant partying,drinking,drug use,and generally reckless,immature,and inappropriate behavior and temper tantrums launched against both her fans,the media and anyone with the temerity and courage to challenge and confront Rihanna on her wild,out of control and riotous lifestyle and the disasterous example that she is setting as a celebrity,public figure,young woman and as adult is not now, when will that time arrive and when will it be the correct time to have the coconuts to boldly tell her to get her life in order,when she is rushed with all deliberate speed to the emergency after a car wreck when she chose to drive or when she has suffered an overdose of pills,alcohol and street drugs or when she has died in conjunction to outlandish and unprofessional actions? I find it difficult to surmise why it is now acceptable among young people ages 13-29 in American society to confuse being young and the time of adulthood with being a buffoon with drugs,drinking,continuous partying,sexual promiscuity,and a sullen,cantankerous,belligerent,crass,vulgar,angry,and volatile personality and a profoundly pessimistic,dour,and ultimately negative outlook and anything goes attitude about life is par for the course in being both young and an adult in America today. Furthermore,I attribute this occurance to the declining level of morals and civility in our society and the total and wholesale celebration of ignorance,immaturity and idiocy through popular culture such as tv,movies,music,{primarily with the scourge and the abomination that sadly many individuals in the African-American community bow at the feet of as the shining illustration and example of who and what Black America is and is all about as a race.},which has been precipitated by the near complete surrender and adbication of responsiblity to the children of this country by their parents as being the root cause of the problem with American youth and nor is Rihanna's behavior and actions helping to move matters in a positive direction with young people in America with the position of prominence that she holds and possesses in her life at all to any degree.

FYI: what he really means is a black woman's image is NOT associated with beauty, trust and reliability in his eyes and what the parent company believes... Rhianna's Nivea campaign pics show her beauty and smooth soft skin.. not want she does in her private life after she has meet her responsibility of her contract with them.. As usual he will go after the Paris Hilton, Lindsay Lohan, or any other WHITE woman who is looking a new image and another chance in Hollywood... Rhianna give them (Nivea) a younger image, older people are associate more with this product... Moving forward to another endorsement deal .. RIH RIH control your image that's your money maker, not the weed...

eehh...she's a gaza girl. that's what gaza girls do lol it's not wrong for heidenreich to feel that way....but if kim k can get nutted on for the world to see and have endorsements out the wazoo then im quite certain rihanna will be fine lol

I can understand living your life and not caring what negative people have to say but DAMN! Is she even the least bit concerned over the way she is perceived to the masses? It would concern me if people only thought of me as a gimmick, whore, and typical black chick with no morals. I think it's called having self respect for yourself. I strongly believe people who carry on the way that she does have low self esteem.

thats ok. Nivea is too greasy anyway....lol...and it just sits on top of your skin. Do you Rhi!! Most 23 year olds live exactly like this and Im sure she'd be a great spokesperson for other types of companies.

I'm not mad at her for partying or having lots of sex (if she is indeed doing that). She's young, pretty and rich. The only thing that bothers me is that she might have a bit of a problem with over-indulging in certain... substances. LOL

RiRitard has to be the most successful alcoholic EVER! More power to her and her CORRODED LIVER. Can we all have a moment of silence for my pesky little hater, she is dead, well at least to me!!! *raises shot glass*

i'd like to stick my fingers up her nostrils & use her head as a bowling ball ....... *flips car into a ditch...then gets ejected into the woods*..................

Hmmm. She's young and having the time of her life right now. Hopefully, one day she will grow up and take business seriously. That time is clearly not now.