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Beyoncé Leads GUCCI's "Chime For Change" Global Initiative Campaign, Debuting New Music In Campaign Video

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Beyoncé Knowles was just announced as the leader of GUCCI's new global empowerment campaign, Chime For Change.  And in a new video about the initiative, Beyonce will debut new music for the cause.  Check out what it's all about inside...

Salma Hayek has tapped her A-list friends to lead a global charitable campaign through Gucci.  Salma, who is married to François Pinault, the owner of PPR group who is the parent company of the Gucci brand, tapped co-founders Beyoncé and Frida Giannini, Gucci’s creative director for the project.

Julia Roberts, Meryl Streep, Jada Pinkett Smith and more serve on the advisory board of the project as well.

Chime For Change is an initiative that aims to raise funds and awareness in support of projects for girls and women around the world, through sharing "powerful stories" about inspiring females.  And the "Halo" singer, pictured above in her official image for the cause, is putting her superstardom and her own stories to use.

"I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be," said Beyoncé to Vogue UK about the campaign. "It's up to us to change the statistics for women around the world. I'm honored to be in the company of women who live fearlessly and set an example for the next generation of young ladies."

 

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Beyonce also has a musical role in the campaign.  Today, at the TEDxWomen luncheon, the campaign will be officially announced and a short film with make its debut. Salma is the narrator of the video, and it's set to new music by Bey herself.

The video is the first in a series of ten Chime For Change short films featuring inspirational women's stories.  Nice!

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Congrats to Bey, but the

Congrats to Bey, but the message seems like a CONTRADICTION, comin from Gucci!
tori's picture

Chime for Change is an

Chime for Change is an organization that encourages citizen philanthropy and is one of the first of many platforms dedicated to advancing the lives of girls and women. Now if Beyonce is a co-founder such valiant efforts deserve all the recognition, both she and Salma deserves a huge ^5 .
Realist's picture

Ahhh!...Lady BeyBey is

Ahhh!...Lady BeyBey is definitely a scholar when it comes to her Playing field, and I know for a fact, that we’re going to see some changes coming from Lady BeyBey, soon!…that’s right, Bey, refine your Subject, because that’s what it’s going to take in order to stay in this game…oh, and one more thing, I'm back!
rebellious soul's picture

Bey is WINNING LEFT AND

Bey is WINNING LEFT AND RIGHT! Girl...If i were in your position, I would play it well too. #grind.
Classic87's picture

The lesson I've learned is,

The lesson I've learned is, haters gonna hate, and lovers are gonna love. Lady Bey shows the best defense for negativity is,a great offense! Keep slamming with more of your success and let them keep dropping the ball, I luvvvvvvvvvvvvvvvvvvvvvvvvv it!

Batty Bey is the....KING of

Batty Bey is the....KING of jamming her CROTCH into the face of rich Jewish Boys in the front row while they SMELL her Pussy as she JAMS into their FACE for $150
PegLeg®©'s picture

Hi Hater!!

Hi Hater!!
BaddieBeyFans's picture

Good Job!! I have to go to a

Good Job!! I have to go to a luncheon for kids with cancer-March 2nd. Dr Seuss birthday is Saturday, and they are donating books for the kids.
In God We trust's picture

Anna. if you think Julia`s

Anna. if you think Julia`s story is cool... I just received a top of the range Saab 99 Turbo when I got my check for $9425 this-last/month and-a little over, ten k lass-month. it's realy my favourite job I've ever had. I started this seven months/ago and almost immediately began to earn more than $84 per-hr. I work through this website, -- Buzz80.ℂOℳ
karoladesrosiers63's picture

My girl stays on TOP!

My girl stays on TOP! Unstoppable!
BaddieBeyFans's picture

Beyonce is KING. No matter

Beyonce is KING. No matter what you say about her, she's living her DREAM and 99% of the world is NOT. She shoots. She scores. Again #hihater
SkeeWee's picture

CO~Sign to the MAXXX 1000%

CO~Sign to the MAXXX 1000%
MsMidwest's picture

Yes!!!

Yes!!!
BaddieBeyFans's picture

Yes bring us the new music

Yes bring us the new music Beyonce! lets see how fast the haters come to this post. its funny yall hate or gettinf tired of seeing her but be on every damn post about her. it takes just as much energy to hate beyonce as it does to like or love her ass!
BritJackson's picture

That's exactly what it is. It

That's exactly what it is. It takes just as much energy to hate as it does to love someone. There's truth to the saying that it's a thin line between love and hate. Hating just takes too much energy and these people are giving her their all. As someone else posted, Beyonce is living rent free in their mind 24/7--that's a damn shame.
TrueT's picture

YOU ARE ABSOLUTELY

YOU ARE ABSOLUTELY CORRECT!!!!!!!!
MsMidwest's picture

Will they use the proceeds to

Will they use the proceeds to pay the exploited Chinese child laborers Gucci uses to make they products???
allnatural's picture

Chilee that's funny.. Im sure

Chilee that's funny.. Im sure Bey will be just as SINCERE as the Lets Move Campaign, that she used and abused! Smhlol..*sigh
Like Really's picture

how many times will you say

how many times will you say this? Shut theeee fuck up!! lmao!!
BEEMA SUX DIX's picture

BiSH how many times have

BiSH how many times have people told yo lame irrelevant azzz to bag yo crack smelling breath the fucks up! One can only imagine.. U Dam retarded lonely azz REJECT!
Like Really's picture

lol!!

lol!!
shuga's picture

she needs to do a Literacy

she needs to do a Literacy Campaign. I am so tired of seeing this trick. she is wearing thin right about now. enough. there has to be another coochie popping bimbo out there besides her
lola69's picture

right you gettin tired of

right you gettin tired of seeing her but you on this article that you had to click on? people kill me and yeah she doing the same dance but all her concerts are sold out? lmao yall STAY hating on Beyonce! smh hate ya self
BritJackson's picture

*BlackStarPower Keep Going

*BlackStarPower Keep Going Bey!
cutethatsall56's picture

If you really think that Bey

If you really think that Bey is doing this to help others, then you are as cray cray as her. This is all about image and self promotion. If she's gonna "Chime For Change" about anything, it should be for that oh so tired "Gitchy Gitchy ya ya ta ta Creole Lady Marmalade" ass routine that she's been doing since the beginning of time. IJS
Ms.Thangfromthe5thflr's picture

This PHONY will make a video

This PHONY will make a video to show fellow GUCCI people..so she WINS an Award or Trophy...but SHE WILL NEVER Donate her own $$$$$ money or get her hands dirty!!!!!!!! Fake Bitch.....meanwhile, her Camel Husband is doing DIRT NON-STOP....he's MORE Filthy than a CAMEL!!!!!!!!!!!!
PegLeg®©'s picture

Yep. That's Bey..... She

Yep. That's Bey..... She always has a "Plan". Her nickname should be AT&T (Awards, Trophy's & Titles)..... that's all she cares about. Cray Heffa. smh...
Ms.Thangfromthe5thflr's picture

AT&T <------ Damn..that was

AT&T <------ Damn..that was GOOD!!!!!!!!!
PegLeg®©'s picture

-0-O-

-0-O-
rebellious soul's picture

please shes always giving

please shes always giving back and donating to charites. just because every thing that she doesnt isnt put out for the media to pull apart doesnt mean she isnt doing so! you just talkin out the side of ur neck!
BritJackson's picture

Quick question. What are YOU

Quick question. What are YOU doing to help others? Whatever reason Beyoncé may have for doing this the fact is, she IS helping people. Whether it is for publicity, to make her look good, etc., it is INDEED uplifting women in the process and we all can use a little inspiration. Relax a little. ;)
Are Yall Serious's picture

Very well said!!!!!!

Very well said!!!!!!
MsMidwest's picture

EXCELLENT post!

EXCELLENT post!
BooLuv's picture

BAHAHA..and changing blu's

BAHAHA..and changing blu's diapers too!
Like Really's picture

Go Beyonce!!

Go Beyonce!!
Ethel Mertz's picture

Beyonce dont play! Blue Ivy

Beyonce dont play! Blue Ivy is going to have some really big shoes to fill.
shuga's picture

I don't think that it was

I don't think that it was mentioned that Beyoncé is the co-founder of this organization. It's a great look for her. Very inspiring.
Are Yall Serious's picture

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