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BUY IT UP: Rihanna OFFICIALLY Launches River Island Collection In London

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Rihanna's officially unleashing her Rihanna for River Island collection tonight.  And she hit up the River Island store on Oxford St. in London for her big launch.  Pics and video inside...

If you've been wanting to get your hands on Rih Rih's River Island Collection, now's your time.  The "Diamonds" singer rolled up to the clothing brand's London store to sign autographs and to officially start selling her line:

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She was spotted leaving her London hotel in the collection's black long sleeved turtle neck maxi dress.

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And snapped pics showing off the shoes from the collection once she arrived.

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Pretty.

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She signed copies of her brand new ELLE UK mag for her young fans as well.  The collection goes on sale online tonight.

Here's a behind the scenes look at Rihanna's Spring/Summer 2013 Collection ad campaign featuring Jourdan Dunn and Rih herself:

BONUS: Here's another sneak peek at the poptress rehearsing for her upcoming Diamonds world tour kicking off in just a few days:

 

Pics: Splash/Pacific Coast News

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For someone who was the face

For someone who was the face of Armani lingerie, I rarely see her wearing a bra, which only leads me to believe that she probably isn't a fan of panties either. Can't really blame her though, her boobs are awesome!
Santi114's picture

Damn does she ever sleep? Do

Damn does she ever sleep? Do what's hard while it's easy. While you're still young, so you can coast and relax later in life. Not mad atcha!
PacificGirl's picture

She's beautiful, but i don't

She's beautiful, but i don't really like this collection, i feel like those clothes only fit on her, i mean i'll never ever weare these.. anyway, her body is unreal !!

Um....so can any of you

Um....so can any of you nay-saying negative nancy haters accomplish HALF or even a FOURTH of what she is doing/does? How many of us have to live with her choices? 0. So be happy for people. Uplift. Speak positive things and have positive energy. Find something to be happy about. My goodness... this site has the biggest bunch of miserable self-loathing people I have ever encountered in my life. Makes me sad. I hope the best for everyone here, and beautiful Rihanna. :) peace&love
effn_gorgeous's picture

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abcoob's picture

she is sooo beautiful! and

she is sooo beautiful! and the clothes looks ok very ok...and come on rih! i could not watch that vid she looked soo stiff lol i was crackin up at her tryna dance! sorry i would not go to her concerts!
BritJackson's picture

Rihanna puts on a hell of a

Rihanna puts on a hell of a show! Awesome. The clothes look nice and affordable for young women who like HER style. One of the most beautiful women out there today.Would love to see her and Halle team up as mother/daughter in a movie.
JewelryLover's picture

Rih Rih aint playin with yall

Rih Rih aint playin with yall asses. She goes to work! in related news....did The Kill get killed?
shuga's picture

LMAO!!! Haven't heard

LMAO!!! Haven't heard anything about that recently. Go Rih! Would love to see both ladies be successful though. : )
JewelryLover's picture

She's a very beautiful girl.

She's a very beautiful girl.
holmesa925's picture

There's no denying that. Even

There's no denying that. Even those who hate her have to say she is a beautiful girl!!!
BigJohn's picture

She can WHINE!!!!! Love me

She can WHINE!!!!! Love me some riri instagram @gellybean1
gellyB's picture

Looked at the collection

Looked at the collection O_O...Rihanna knows she wouldn't wear half of that shit. Underwhelmed.
Sabs4Prez's picture

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echo's picture

She looks gorgeous in these

She looks gorgeous in these pics. Her makeup is beat! Love the brown mannequins too!
Keys's picture

Rihanna looks pretty right

Rihanna looks pretty right here, and I love that brown colored hair...no shade to add but I wish the weave would've been finished because I hate that one side shaved look.
cutethatsall56's picture

Yes rihanna is pretty (No one

Yes rihanna is pretty (No one can take that from her) But these clothes are cheap! Her performances are a Snooze! I’m sorry but she’s just a pretty face in the Industry.. she would do good in Modeling
REd™'s picture

her dancing seems better....i

her dancing seems better....i just cant believe rihanna was laughing at ciara..lmfao..i mean just google kelsnetwork
reane's picture

those legs of hers are to die

those legs of hers are to die for. her tina turner and solange have the best legs ever
litebrite's picture

Hmm...never thought Solange's

Hmm...never thought Solange's legs were that great. Now Amerie definitely should be on this list.
CheyPie's picture

She is gorgeous but most of

She is gorgeous but most of the pieces her collection look cheap, like swap meet cheap. Sorry! She should rehearse her dances "full out" as though she is on stage, because rehearsing half ass leads to a half ass performance...
Maat's picture

you are right about the full

you are right about the full out dance routine and half ass performance. i thought the rehearsal looked boring and she always does the same gun thing with hand movements and the whining. oh well, it's not like i'll be going anyway.
caribbean_dream_girl's picture

nice

nice
Reign's picture

This girl is flaming

This girl is flaming hot....that is all lol
Dria's picture

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zzcv10's picture

In pics 6 & 7 she is

In pics 6 & 7 she is absopositively gorge.
Realist's picture

LOVE THIS CHICK!!!

LOVE THIS CHICK!!!
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abcoob's picture

THAT is some serious weave

THAT is some serious weave work right there Mrs. Fenti!! Veddy nice yes!
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hooklookping's picture

Wow, she's so pretty right

Wow, she's so pretty right here. That chick stays on tour. She's young, single with no kids...now is the time to do it! Rihanna is living her life and I love her for it!
Username's picture

I see Jordan Dunn changed her

I see Jordan Dunn changed her nose....Not sure if it looks better now or b4...We will see in 6 mts or so.
star's picture

YESSSSS RIH! You are such an

YESSSSS RIH! You are such an inspiration right now. I have been working on a line for a while now and to see your grind gives me motivation. #reach
Classic87's picture

She's beautiful.

She's beautiful.

Get it Rihanna!

Get it Rihanna!
I_love_laughing's picture

Unbelievable… My friend kaly

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echo's picture

Im not a fan of her clothing

Im not a fan of her clothing line but I have to give props where its due and Rih def deserves her props to see her grow from a cute island girl with catchy songs to pop icon mogul. keep doing your thing I see Jay is teaching to well about the business.
clove19's picture

I love that she's using more

I love that she's using more ethnic models. GO RIHANNA!

Chile, she's even using brown

Chile, she's even using brown mannequins!
Username's picture

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