Dwyane Wade has signed up (along with his two sons) for Dove's "Men+Care" campaign to show the important roles fathers play in healthy development.  See the pics and learn about the campaign inside....

In a new campaign with Dove "Men+Care" NBA champion Miami Heat star Dwyane Wade has teamed up with the brand to show how important fatherhood is to his life. The NBA baller is a spokesman for the NEW “Real Moments” campaign, which highlights relatable experiences from his life as an athlete and how they translate into fathering.

Rob Candelino, Vice President for Unilever Skincare, spoke D-Wade's praises saying:

“This year during the tournament Dove® Men+Care™ will showcase moments in men’s lives that really matter. When fans learn that playing ‘Defense’ for Dwyane Wade means teaching his sons how to guard a mini-hoop in his living room, instead of a fellow player during a professional game, it hits home where men today place priority — caring for their family comes first.”

Dwyane added, 

“The real moments in my Dove® Men+Care™ campaign capture the joy and excitement my boys and I feel when we are all together. Being a father is the most rewarding aspect of my life and my children teach me, just as much as I teach them.”

And in other Dwyane Wade news, there's somebody who's NOT speaking his praises in the public eye. His ex-wife Siohvaughn Wade, will appear on the Dr. Phil show today where she'll discuss their bitter custody battle over their two sons, now 11 and 5.

She says she has been unfairly labeled as “crazy” and “violent” in the media, and she wants to tell her side of the story.  At one point, Dr. Phil tells Siohvaughn that bashing her ex will not gain her sons.  He said, "You’ve got to change what you’re doing if you want to get back into the position that you need to be in with your children’s lives...I want you to have a bigger role in your children’s lives.”  Hmm...

We INDEED will be watching.

Photos via Jusinta Mintz