HOT SHOT: Beyonce For H&M's Summer 2013 Campaign

Mar 21 | by Natasha

photo memo-h-m-beyonce_zps6489eb10.jpg

Beyonce is giving the summer some. For H&M's 2013 Summer campaign, the "Bow Down" singer is taking over the ads, the commercials and even helping to design some of the looks.

Deets and the first official pic inside....

Looks like that beachy photoshoot in the Bahamas back in January was indeed for H&M. H&M just released their first Summer Campaign ad, and it's featuring fab chick Beyonce Knowles.

WWD reports the singer will appear in billboards, print ads, and televsion commercials for the affordable retailer for their summer advertising push. The site released some details about what we can expect--including Bey aiding in the designs herself and helping with the charitable line:

“They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.

And speaking of commercials, Bey will also be releasing a song specifically for her commercial(s), called "Standing In The Sun". The 31-year-old said about shooting the campaign:

“It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

The campaign will kick off everywhere this May. And the print and outdoor ads will be a salute to her upcoming world tour as they read, "Beyoncé as Mrs. Carter in H&M.”

Photo By Inez van Lamsweerde and Vinoodh Matadin

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Comments

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She looks great. How I wish I

She looks great. How I wish I was on a tropical island right now!! Lol

by GucciQueenOfLife
8:27 pm - Mar 21, '13

FABULOUS

by star
8:19 pm - Mar 21, '13

looks like my beautiful bey

looks like my beautiful bey from 03

by litebrite
7:39 pm - Mar 21, '13

YES...I SO AGREE! I loved me

YES...I SO AGREE! I loved me some 03' Bey.

by Classic87
10:14 pm - Mar 21, '13

Nice!!!

by sexybrownpyt
12:48 pm - Mar 21, '13

Queen Bee relaxing in the sun

Queen Bee relaxing in the sun she lives a charmed life.

by Zanya
10:42 am - Mar 21, '13

YES.......LOVES

YES.......LOVES IT.....#BowDown

by Naomi
10:32 am - Mar 21, '13

the H&M in Harlem is going to

the H&M in Harlem is going to freakin explode!!! get it Bey. gotta strike that iron while its hot. and doing your own song for your own ads?? thats boss shit, right there!

by shuga
10:29 am - Mar 21, '13

Gorgeous.

by Twila
10:18 am - Mar 21, '13

She somewhat resembles a

She somewhat resembles a Black Woman when she's not Bleaching (u know she fights it).....smh

by Jesus H. Christ
10:05 am - Mar 21, '13

Aaaaww. You said something

Aaaaww. You said something nice!. Good for you.

by GTFOHWTBS
10:14 am - Mar 21, '13

†Jesus†©® is humble today

†Jesus†©® is humble today (after a series of unfortunate events yesterday)

by Jesus H. Christ
10:34 am - Mar 21, '13

It will get better, keep

It will get better, keep pressing. I enjoy your crazy comments...most of the the time :)

by GTFOHWTBS
11:09 am - Mar 21, '13

Wow and we wonder why we as a

Wow and we wonder why we as a people have nothing but smart snappy criticism....WTF is wrong with us? This girl has WORKED FOR HERS GET YOUR'S.....BOW DOWN WAS A LONG TIME COMING....PEOPLE TALK ISH ABOUT HER AND HER BABY. THAT'S RIGHT BOW DOWN.....SHE STEPPED AWAY FROM THE GAME FOR A YEAR AND STILL CAME BACK ON TOP... IF YOU CAN DO BETTER THEN TAKE HER SPOT GET YOUR WEIGHT UP (KEISHA COLE) OR STFU..

by not having it
9:52 am - Mar 21, '13

co-sign!

by BritJackson
2:06 pm - Mar 21, '13

I agree...Bey is killing the

I agree...Bey is killing the game and has been for years. And they mad cause she been on and they cant tell me who gon take her off.

by GTFOHWTBS
10:04 am - Mar 21, '13

Co-sign, co- sign

by LBA1
4:00 pm - Mar 21, '13

I'm an H&M fan I'll support

I'm an H&M fan I'll support Beyonce,... But I just have to b!tch for a sec, UGH it's annoying when she says "beautiful" for every damn thang. It just sticks out like a needle.

by Tren
9:48 am - Mar 21, '13

Its the year of Bey and the

Its the year of Bey and the haters are really angry! funny how you all are tired of seeing her but you still mange to click on the article that reads BEYONCE!

by BritJackson
9:44 am - Mar 21, '13

CO~SIGNNNNN YOU ARE SO

CO~SIGNNNNN YOU ARE SO RIGHT!!!!!!

by MsMidwest
10:54 am - Mar 21, '13

Girrrrrl yes, the haters are

Girrrrrl yes, the haters are out in full force and effect. I mean, I don't expect everybody to like Beyonce. It's fine not to like her, but when you typing briefs and manifestos, you make yourself look like a hater.

by Ethel Mertz
9:45 am - Mar 21, '13

THAT'S BIG!!!! CONGRATS TO

THAT'S BIG!!!! CONGRATS TO BEY & H&M!!!

by diamond2012
9:40 am - Mar 21, '13

ENOUGH of this self absorbed

ENOUGH of this self absorbed rat ALREADY!!!!...... DAMN!!! If only there was a light switch, like on Martin, when he released that ton block on top of Pam.......oh how nice that would be. (sighs)

by Ms.Thangfromthe...
9:41 am - Mar 21, '13

It would be better if we

It would be better if we could crush you with a ton of bricks. Your stupid comments are always irrelevant. We get it. You don't like Beyonce. Why don't you post a pictur of yourself so we can see why. Jealous bitch. LOL

by LBA1
4:03 pm - Mar 21, '13

CO~SIGNNNNNN TO THE MAXXXXX

CO~SIGNNNNNN TO THE MAXXXXX 1000%

by MsMidwest
2:29 am - Mar 22, '13

....... but you read all of

....... but you read all of my "stupid" comments, so my job is done......yeah...and we get it....you like Beyoncé. Why don't you post a picture of yourself, which will prove how ugly your ass is and why you worship her.....because YOU are the one that wishes you were her. Sad...just SAD. What a LOSER!!!!

by Ms.Thangfromthe...
9:56 pm - Mar 21, '13

She looks very pretty and

She looks very pretty and very glowy. I love it.

by Ethel Mertz
9:34 am - Mar 21, '13

GIRL BYE! YOU CAN'T DESIGN

GIRL BYE! YOU CAN'T DESIGN SHIT BUT A LIE, AND YOU AIN'T EVEN GOOD AT THAT CAUSE YOU ALWAYS GETTIN CAUGHT IN IT! SO DO YOSELF AND EVERYBODY ELSE A FAVOR AND BE GONE LIKE DEREON! PLEASE HAVE BLUE HELP YOU EXPAND YO FUCKIN VOCABULARY! MUST YOU USE THE WORD BEAUTIFUL IN EVERY FUCKIN THING??? IT'S ALMOST AS ANNOYIN AS YOU CALLIN YOSELF A ACTRESS!!!!AND FYI, NONE OF YO PHOTOS LOOK RELAXED! YOU ALWAYS GOTTA PUT TOO MUCH INTO IT, JUST OVER THE TOP, AND TRYIN TO0 FUCKIN HARD! IF A BITCH GOTTA TRY AS HARD AS YOU TO BE SEXY, IT'S ONLY ONE SOLUTION TO THAT PROBLEM, "STOP"!!!!!!! THE ONLY THING SEXY ABOUT THIS PHOTO IS THE SAND! AIN'T SHIT GONE EVER BE SEXY ABOUT A LYIN ASS FAKE ASS BITCH WHO WILL DO WHATEVER AND TO WHO EVER TO GET TO THE TOP! TALKIN ABOUT SOME BOW DOWN!!! I'LL GIVE KEISHA COLE TO POINTS FOR THAT SHIT!! I STILL DON'T LIKE HER ASS BUT IT WAS THE TRUTH! I SAID ONCE BEFORE, HOW A BITCH WHO SWEARS IN EVERY SPEECH, INTERVIEW AND SONG THAT SHE SO HUMBLE, MAKE A TRACK LIKE "BOW DOWN", OR I'M A DIVA, OR EGO, LIKE GET THE FUCK OUTTA HEAR!! MUTHAFUCKAS CAN SEE THROUGH YO ASS LIKE GLASS BITCH!!!! SOME BOW DOWN!!! TO WHO BITCH??? NOT YOU!!!!! I KNOW WHO THE FUCK YOU THINK YOU ARE, BUT I'M GONE TELL YOU WHO YOU REALLY ARE!!! WHICH IS A DELUSIONAL ASS BITCH WHO REALLY THINK SHE RUN THE WORLD, BUT DON'T RUN SHIT BUT HER MOUTH AND BULLSHIT ASS DOCUMENTARIES THAT CHO PSYCHOTIC ASS THOUGHT WAS GONE CHANGE THE WORLD!!! GIRL I JUST CAN'T!!!! WHERE DID YOU GET THAT FLOWER?? YOU PROBABLY STOLE IT LIKE YOU DID EVERY SONG YO PLAYED OUT ASS EVER MADE! GIRL BOO!!!!

by Rena1970
9:21 am - Mar 21, '13

sigh the fat bitch is back

*sigh* the fat bitch is back people. Go on rant all you want, maybe it helps you with all the hate you have for yourself. You seriously need help smh.

by tee2
6:59 am - Mar 22, '13

she does say 'beautiful' a

she does say 'beautiful' a lot. lol

by wildlife
10:48 am - Mar 21, '13

Who pissed in your Wheaties

Who pissed in your Wheaties this morning??? WHY you so MAD???? LMAOOOOOO CRAZY PEOPLE DO NOT NEED ACCESS TO THE INTERNET!!!!!!!!!!!!

by MsMidwest
10:47 am - Mar 21, '13

rena1970 isn't crazy. she's

rena1970 isn't crazy. she's just fed up with bey's bullshit. how r u going to make positive comments about blk women in the limelight (super bowl) and then call THESE SAME BLACK WOMEN BITCHES??

by wildlife
10:55 am - Mar 21, '13

Um...im sure she wasn't

Um...im sure she wasn't calling her fans/supporters bitches. She was talking to the haters/critics.

by Classic87
10:18 pm - Mar 21, '13

no, sorry to inform you, but

no, sorry to inform you, but she IS crazy.

by BEEMA SUX DIX
11:09 am - Mar 21, '13

Thank

Thank you!!!!!!!!!!!!!!!!!!!!!!!

by Rena1970
11:06 am - Mar 21, '13

singing in my Nikki voice

*singing in my Nikki voice* That's why you mad,,,,that's why you why you mad mad,,,,lmao!!

by BEEMA SUX DIX
10:04 am - Mar 21, '13

Co-sign (except for the

Co-sign (except for the errors in grammar). You are saying everything I have ever said about her. I don't get the sexpot thing with her. She is not sexy and the outfits she wears for red carpet events are too old looking and you can tell her mother dresses her. Who the hell is still wearing that fish tale look. Drag Queens that is who.