BEHIND THE SPIN: Mariah Carey's ELUSIVE Album Sales....Despite Entering Charts With #1 R&B Album
Mariah Carey's latest disc "Me. I Am Mariah… The Elusive Chanteuse" is a hit...according to her PR team. But we're wondering if true chart success has become elusive for the chanteuse. More inside....
FACT: Mariah "Mimi" "Butterfly" Carey is the biggest selling female artist of all-time. The Grammys, AMAs, MTV Awards, World Music Awards, Billboard Awards, NACCAP Images Awards and even Hoodie Awards all agree.
But we're sure the head of her publicity team has been sweating bullets since last Tuesday when Me. I Am Mariah… The Elusive Chanteuse dropped in secret. Not a secret Beyonce type drop....just a drop where her fans kinda knew about it, and didn't really go out and buy it.
Direct from DefJam, the press release reads:
ME. I AM MARIAH... THE ELUSIVE CHANTEUSE, released May 27th on Def Jam Recordings, the brand new album by multi-platinum global superstar Mariah Carey, is greeted with critically overwhelming raves across the board, and soars to #1 on the iTunes pop chart in 33 countries including the U.S. The new album also debuted at #1 on the Soundscan R&B Albums chart, which marks her 15th Top 5 album.
Sounds all good right? That's what you get when you can afford a million-dollar SPIN cycle. Behind the well-written press release, Mimi's album sold 57K in the US last week and it was also the ONLY new R&B album released. And it had a prediction of less than 10K in the UK. To make it simple and plain, K. Michelle had a better week. Tamar Braxton had a better week. And wait for it.....Ciara had a better week. #noteanoshade.
To put it into perspective, this was a significant decline from her 168,000 debut week total for her previous Memoirs of an Imperfect Angel, which represented a significant decline from the 463,000 opening week for E=MC².
We love Mariah...don't we all have a favorite Mariah song? But shouldn't she give it a break with the over-the-top diva antics (the "D" train in a ball gown) and bad-lip sync moments (the BET Honors performance)? What we would LOVE to see her on: The HBIC on Rupaul's Drag Race. We actually loved her on "Idol", so this may be right up her alley....
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Photos via Mariah's Instagram