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PHOTOSHOOTS: 50 Cent STRIPS DOWN For New High End Underwear Line "Frigo"

"Power" star 50 Cent has launched a high end line of luxury men's underwear named FRIGO.  See how Curtis Jackson bulges in his FRIGOs inside....

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GAME CHANGERS: Chinedu Echeruo Banked $1 Billion From Apple For HOPSTOP App? + Kimora Lee Simmons Leaves JustFab

Nigerian-born tech wizard Chinedu Echeruo sold his company to Apple back in 2013.  But it's now being reported just how much he banked.  And the amount is SERIOUS. Get the deets inside and find out why Kimora Lee Simmons is leaving JustFab.com.

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COUPLEDOM ISH: Diddy & Cassie Launch 3AM Cologne At Macy's

After the twosome got super racy in the ad for the new 3AM fragrance, Diddy and Cassie popped up at Macy's to promote it to the masses.  Check out the couple inside....

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NSFW: Diddy & Cassie Get Hot & Steamy In Racy “3AM” Ad + The Game’s “Ryda” Ft. Dej Loaf (VIDEO)

Diddy and his girlfriend Cassie are raising eyebrows and body tempertaures in a brand new (and very provocative) ad for his upcoming new fragrance. The ad spot is… MANY things, one of them"s not safe for work. Check out their steamy promo and The Game’s new video “Ryda” featuring Dej Loaf inside….

Director Ava DuVernay Has Her Own "Barbie" + Grant Hill (And A Few Friends) Purchase The Atlanta Hawks For $850K

Award-winning director Ava DuVernay joins the short-list of women who've been honored with their own "Barbie" dolls by Mattel.  Find out more regarding Ava's honor inside and get the deets on Grant Hill purchasing The Atlanta Hawks.

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Tyga LAUNCHES Liquid Gold L.A. Lights Sneaker & GETS SERVED...Papers + Karrueche Tran & Christina Milian Hit Tyga's Launch

 

Tyga's got a new line of gold sneakers and a new set of legal issues.  Get the deets inside and see Karrueche Tran and Christina Milian inside...

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BUY MY ISH! Rihanna's Bestie Melissa Forde Launches Bucket Hat Line At Opening Ceremony...And Wale Pops In Too!

Rihanna's BFF Melissa Forde has a new line of bucket hats and there was a huge launch party yesterday.  Watch the "turn up" inside...

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