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Serena Williams Launches Trio Of Sneakers, "The Greatness Collection" With NIKE

Tennis icon Serena Williams has partnered with NIKE for a trio of sneakers marking her "greatness."  See a sneak peek inside...

DOUBLE PROMO: Amber Rose Launches New “The Bash” Eyewear Collection + Blac Chyna Unveils New Liquid Lipstick Line

Besties Amber Rose and Blac Chyna were busy promoting their newest endeavors yesterday. And it looks like the perfect mix of work and fun. Come inside to see the ladies roll up in Amber’s newly painted pink Ferrari inside…

ON THE MARKET: Alicia Keys & Swizz Beatz Put New Jersey Mansion Up For Sale…And You’ll Never Guess Why!

Alicia Keys and Swizz Beatz have put their massive New Jersey mansion up for sale. Find out why the Deans are looking for an even bigger mansion inside….

PROMO BITS: Sanaa Lathan & Michael Ealy Take The Stage In Atlanta + Mariah Leaks FULL "Why U Mad" Track Ft. French Montana, Justin Bieber & T.I.

Everybody's on the promo trail right now.  Mariah just leaked the full version of her new song 'Why U Mad" ft. a few surprising guys, plus Sanaa Lathan and Michael Ealy headed to Atlanta to talk about The Perfect Guy.  Get it all inside...

LONG TIME COMING: Mariah Carey Nabs A Star On The Hollywood Walk of Fame With Dem Babies + Nicki Minaj Set To Launch New Video Game

Mariah Carey just copped a star on the Hollywood Walk of Fame, which has been years in the making. Peep the pics and video of MiMi unveiling her star with her twins Monroe & Morrocan and get the deets on Nicki Minaj’s new video gaming app inside….

Is Beyoncé Trying To Tell Us Something With Her Sudden Obsession With Converse?

When Beyoncé begins to wear sneakers OFTEN after rarely being seen in them really, ever, we take notice.  Especially when those sneakers are all by one designer.  Deets inside about what we think Mrs. Carter MAY be up to... 

Rihanna Looks Like A Doll For New "RiRi" Fragrance Promo Pic + Trina Drops "Real One" Video

Rihanna's got another fragrance on deck...and she's serving up doll baby behavior for the new promo pic.  Check it inside, plus Trina's brand new "Real One" video....