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NSFW: Diddy & Cassie Get Hot & Steamy In Racy “3AM” Ad + The Game’s “Ryda” Ft. Dej Loaf (VIDEO)

Diddy and his girlfriend Cassie are raising eyebrows and body tempertaures in a brand new (and very provocative) ad for his upcoming new fragrance. The ad spot is… MANY things, one of them"s not safe for work. Check out their steamy promo and The Game’s new video “Ryda” featuring Dej Loaf inside….

Director Ava DuVernay Has Her Own "Barbie" + Grant Hill (And A Few Friends) Purchase The Atlanta Hawks For $850K

Award-winning director Ava DuVernay joins the short-list of women who've been honored with their own "Barbie" dolls by Mattel.  Find out more regarding Ava's honor inside and get the deets on Grant Hill purchasing The Atlanta Hawks.

Tyga LAUNCHES Liquid Gold L.A. Lights Sneaker & GETS SERVED...Papers + Karrueche Tran & Christina Milian Hit Tyga's Launch


Tyga's got a new line of gold sneakers and a new set of legal issues.  Get the deets inside and see Karrueche Tran and Christina Milian inside...

BUY MY ISH! Rihanna's Bestie Melissa Forde Launches Bucket Hat Line At Opening Ceremony...And Wale Pops In Too!

Rihanna's BFF Melissa Forde has a new line of bucket hats and there was a huge launch party yesterday.  Watch the "turn up" inside...

The "TIDAL" IS COMING: Beyonce, Usher, Rihanna, & Kanye West Showing Support For Jay-Z's New Streaming Service

Jay-Z's high profile friends Rihanna, Usher & Kanye West have changed their Twitter avatars in support of his latest business venture. And Beyonce is in on it too!  Get deets on Hova's forthcoming announcement inside...

Kanye West & Dame Dash Set To PURCHASE Karmaloop! + Nicki Minaj & Meek Mill In Paris, Nicki Says "Love You Boy" On Stage (VIDEO)

Kanye West and Dame Dash have announced the next phase of their business relationship: online retail.  Find out what they purchased inside and see Nicki Minaj boo'd up with Meek Mill during The PinkPrint Paris tour stop....

INSIDE Kanye West’s Private Yeezy 750 BOOST Unveiling—Beyonce, Jay Z, North West, Kim, Rihanna & More

Kanye West kicked off the first day of NY Fashion Week with a bang as he unveiled his new sneakers in collaboration with Adidas Originals! Peep the pics of Beyonce, Jay Z, North West (having multiple tantrums), Rihanna, Diddy and more inside….