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Beyonce's flossing her badness in her new H&M summer collection campaign.  The 31-year-old mom is inviting all to see those curves she's been busting her ASSets to get back to her pre-baby form.  Check the pics inside..

Mrs. Carter is the new face of H&M, and she's kicking off her new role with a bikini bang.  You've seen the first pic from the bunch, now check out all the rest of the colorful shots that will be seen on billboards, in print and online all summer.  The adverts are titled "Beyonce as Mrs. Carter in H&M":

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Hot.  VOGUE reports Bey gave her personal input into the designs.  The diva herself said about the campaign:

"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind.  It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

We can tell.  You feeling the looks?


Photogs: Inez van Lamsweerde and Vinoodh Matadin




yeah i caught onto that u

yeah i caught onto that u dizzy broad. aaaaahhhh you just got caught dummy.....i like how you went back and edited.....so Crazy Sexy Cool = i am not your friend huh? You have been caught red handed you desperate ho.llmmmmmaaaaaaoooooooooooooooooooooooo!!!!!!!!!!!!!!!!!!!!
BEEMA SUX DIX's picture

I was trying to be the bigger

I was trying to be the bigger person but I'll repeat what I said. Wow!! You're going around saying everyone else is stupid when you're the dumbest in this BITCH. I was repeating what Rena said. You and Beyonce both have DUMB in common.
Crazy Sexy Cool's picture

I SEE the haters are out in

I SEE the haters are out in full force tonight. the regulars: Lisa aka Ms. Thang Thang La Flare & that No good ho Like Really.
BEEMA SUX DIX's picture

You'd never even know she's a

You'd never even know she's a "mom".....she's soo OVER that brief phase.............
Jesus H. Christ's picture

Sooooooooooo "SHE" can SHOW

Sooooooooooo "SHE" can SHOW her stomach in a 2 piece for some clothing store but "SHE" COULDN'T SHOW her stomach when SHE "WAS PREGNANT"???????????????????????????????????????????????????????????????????????????????????????????? hmmmmmmmmmmm...................

She was never pregnant. As

She was never pregnant. As corny as it is, where is her pregnancy shoot? Someone as self centered and full of themselves as Bey didn't have a pregnancy shoot? Not buying it.
KENNEDY78's picture

Excellent point. Makes you

Excellent point. Makes you wonder....
Crazy Sexy Cool's picture

Very pretty.

Very pretty.
sexe757's picture

Uh oh...Those that hate

Uh oh...Those that hate Beyonce really gona hate her now. She's EVERY WHERE. Including your local H&M store in Mega Size, lol....go baddieBey
Supermodel01's picture

-_- Is this the "new" thing?

-_- Is this the "new" thing? Pressing your backside against a wall to appear wider, rounder, and curvier? No business.
Peace Silas's picture

I noticed that as well. If

I noticed that as well. If she's not wearing her usual butt/hip pad panties, then she's either pressed against a wall or doing a odd, one sided weird pose to appear curvier.
Ms.Thangfromthe5thflr's picture

She looks beautiful but they

She looks beautiful but they should have changed her accesories with the bikinis. Does H&M sell House of Dereon? Ha!
Suga Bear's picture

Hot pics. Do dat Bey!!! (note

Hot pics. Do dat Bey!!! (note to self; sign up for Zumba ASAP) :-)

Twinkle twinkle little whore,

Twinkle twinkle little whore, that's not classy more lik Jersey shore. You're a slutty kini mess.. Now plz find Blu n' go get dressed! Smhlol... *sips martini 
Like Really's picture

I gotta borrow this lol!

I gotta borrow this lol!
Crazy Sexy Cool's picture


Iridescent One's picture

LOL.....You are a damn

LOL.....You are a damn fool!!!!!!!
Ms.Thangfromthe5thflr's picture

Bee, Rih, and Gaga are some

Bee, Rih, and Gaga are some of the women to take flawless photos but her face looks weird in some of these photos let's stop lying and open our stan eyes.
jeze003@ymail.com's picture

Very pretty pictures.

Very pretty pictures.
cutethatsall56's picture

Her stomach looks so weird

Her stomach looks so weird and altered. ijs.....
Ms.Thangfromthe5thflr's picture

Today's Bombing happened on

Today's Bombing happened on Jackie Robinson Day. Its also Patriots Day today. #Terrorist.....and Bey-Z has performed privately for these people in Saudi Arabia & Libya
Jesus H. Christ's picture

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