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INSIDE Kanye West’s Private Yeezy 750 BOOST Unveiling—Beyonce, Jay Z, North West, Kim, Rihanna & More

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Kanye West kicked off the first day of NY Fashion Week with a bang as he unveiled his new sneakers in collaboration with Adidas Originals! Peep the pics of Beyonce, Jay Z, North West (having multiple tantrums), Rihanna, Diddy and more inside….

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Before taking her seat inside, Rihanna was spotted in her oversized winter coat (It's literally FREEZING in NYC) leaving the 1 World Trade Center (The Freedom Tower) as she made her way to the event.

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She later took it off and showed off her black and blue denim dress for the evening. Very...RiRi.

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While 2 Chainz and Big Sean (already rocking his official YEEZY 750 BOOST sneakers) were spotted making their way inside.


A photo posted by Glamazons Blog (@glamazonsblog) on

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It was a total star-studded affair for the unveiling on Kanye West’s YEEZY 750 BOOST sneakers in collaboration with Adidas Originals. Kicking off the first day of New York Fashion Week, Yeezy brought out a slew of his celebs friends to celebrate his creative “genius” behind his brand new venture in the fashion world.

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Kim posed it up in one of Yeezy's creations....

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The Yeezy Season 1 event was held at a theater in NYC, which was streamed in 42 theaters around the globe with an accompanying performance by Italian artist Vanessa Beecroft.

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Perched on the front row, Beyonce, Jay Z, Kanye’s wife Kim Kardashian West, VOGUE’s editor-in-chief Anna Wintour, Diddy, his boo Cassie and Russell Simmons came out to support their homie on his new fashion feat.  

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And they seemed to have been enjoying the show as they stood for standing ovations.

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Known to join her fashion loving parents at all the hottest runway shows, North West was front and center as well. But as you can see, Nori was NOT here for what was going on in front of her. Anna Wintour’s face says it all. Ha!

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Kim's little sister Kylie Jenner served as one of Kanye's models. Hmm...no Tyga?

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Yeezy's artists and friends 2 Chainz, Justin Bieber, Big Sean and Pusha T were also in the mix.




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"The Throne" shared a few words backstage after the show.

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Big Sean, Bey and Rih made their rounds behind the scenes.

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Looks like Nori got a chance to meet the Bajan beauty backstage.

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Again, she wasn't for the madness as she tried to play on an iPhone, but ended up throwing another fit. Poor Nori.

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But dad seemed to have made it better.

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Ye even stopped to snap a pic with his G.O.O.D. artist 2 Chainz.

During his unveiling, Yeezy debuted a brand new track titled “Wolves” featuring Sia and Vic Mensa and produced by Sinjin Hawke & Cashmere Cat. It appears the audio was taped during one of the theater screenings (in 42 theaters around the globe) of the event. Check out the auto-tune (which has become a staple for Ye) above.


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Mr. Carter held on tight to Mrs. Carter's hand as they made their fashionable exit from the show. We are LOVING Bey's look, straight from the Harbison S/S15 collection. Work!

Later tonight....

Yeezy will also be performing a free-concert tonight in the Flatiron section of Manhattan, organized by Roc Nation. OKC baller Kevin Durant is expected to make an appearance as well. It's set to kick off at 8PM ET and will be streamed online. Peep the trailer above.




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Photos: Splash/AP/@KimKardashian/@hairweavekiller/@aliciaquarles/@elliotwilson/@zacharyweiss/@complex/@globalgrind/@thecut/@pause_online/@glamazonsblog/Getty

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