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BEYONCE x BALMAIN 'Beychella' Collection Is About To Come For Your Coin, But For A Cause

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Leave it to Beyonce to serve up some dope designs all while helping others. Get the deets about the Beyonce x Balmain charitable capsule collection inside...

Beyonce keeps coming up with ways for us to "Be Good." See what we did there?

The global superstar has teamed up with luxury brand Balmain for a three-piece charitable collection that's launching THIS Friday. The new collection was inspired by the singer's Beychella set where she, her dancers and the band rocked Balmain-made looks inspired by HBCU marching band uniforms.

Before completely shutting down Coachella, Bey teamed up with Balmain creative director Olivier Rousteing to come up with ideas for the look she wanted.

“When she saw all the dancers loving the outfit—and she was loving her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful,” Olivier told VOGUE. It clicked: Why not make a Beyoncé x Balmain collaboration that could make those poignant graphics available to all of Bey’s fans clamoring for a piece of history?"

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Not only will these items whip you into HBeyCU Formation, proceeds will be going to charity. Funds made from the collection will benefit the United Nego College Fund. As you know, Mrs. Carter donated over $100,000 to four HBCUs after her Beychella set.

“Beyoncé, she’s such a perfectionist; she’s someone that is so strong and has such a great point of view," Olivier said. "She’s about feminism, empowering women, and the idea of bringing that collaboration where we can share the same ideas, the same vision of music, the same vision of fashion, the same vision of what is going on in the world, it’s more than just clothes. It’s a strong message, and I’m really proud to be a part of that.”




If you're trying to cross over to Bey's "sorority" it's going to take a few coins. A tee-shirt will cost you $290 and the sweatshirts range from $550-$1,790.

The Beyonce x Balmain collection will be released this Friday, July 13th at Balmain's Paris flagship. On Saturday, July 14th the collection will launch online at Beyonce.com and Balmain.com.

Meanwhile, Bey and Jay Z are still killing it overseas on their "On The Run II" Tour. Peep a few shots from their Rome concert below: 

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Tonight, the Carters will hit the stage in Barcelona, Spain. Oh, and get this. The World Cup will be playing on the screens as concertgoers come in to take their seats.

By the way, Beyonce and Jay recently announced they're going to headline the Global Citizens Festival (which is free) in honor of President Nelson Mandela's 100th birthday. Nice!



Mama Tina Lawson has been out here living her BEST life on social media, per usual. She shared a video of her busting a few dance moves to Bey and Jay's "ApeSh*t" during a dance battle with her grandbaby Blue Ivy and she also posted another "corny joke time" video, courtesy of Bey. Peep the clips above and below:



My straight men are Blue and Beyonce

A post shared by Tina Knowles (@mstinalawson) on


Photos: Beyonce.com

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