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Jay-Z & NFL Explain The Reason For Their New Deal - 'We're Past Kneeling...It's Time For Action' + Eric Reid Goes OFF On Hov Amid Colin Kaepernick's 3 Year Protest Anniversary

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There's drama brewing behind Jay-Z's new deal with the NFL. Panthers player Eric Reid is publicly sharing his disapporval of the deal and it's all is going down on the 3rd anniversary of when Colin Kaepernick first took a knee to protest systemic and racial oppression. Get it all inside...

There are mixed emotions drumming up over Jay-Z's new deal with the NFL that will make the rapper-turned-business man a co-producer of the Super Bowl halftime show. He will also help promote the league’s social justice initiatives.

As you know, the Hip Hop mogul was seemingly a huge supporter of former 49ers quarterback Colin Kaepernick and him taking a knee to raise awareness to police brutality and social injustice. He even bragged about turning down a Super Bowl Halftime performance on "Apesh*t" rapping, 

"I said no to the Superbowl, you need me, I don't need you/Every night we in the endzone, tell the NFL we in stadiums too"

However, it seems Jay-Z and NFL Commissioner Roger Goddell began conversations last year, which led to five more meetings and communications that eventually resulted in the partnership being finalized. Oh?

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After the deal was announced, Hov and Goddell held a joint media conference at the Roc Nation offices in New York to field questions about the partnership as it has not been received as positively as they both probably had hoped.

Power 105 radio personality Charlamagne tha God didn't waste any time asking the questions folks want the answers to. "How do you partner with the league on social justice when Colin Kapernick - who bought it to the attention to the masses by peacefully protesting against social injustice - still out of a job?," he asked.

Jay-Z responded:

"I think that we forget that Colin's whole thing was to bring attention to social injustice. So, in that case, this the success. This is the next thing because there's two parts of protesting. You go outside and you protest and then the company or the individual says 'We hear you. What do we do next?'

"For me it was action. Action...what are we going to do?," he continued. "Everyone heard and we hear what you're saying and everybody know I agree with what you're saying, so what are we going to do? Reaching millions and millions of people or we just stuck on Colin not having a job."

One reporter in the conference compared the partnership to “putting a Band-Aid on a bullet wound when it seems like Colin is getting blackballed by the NFL.”

The Hip Hop mogul was asked if he would kneel or would he stand.

"I think we're past kneeling," he said. "I think it’s time to go into actionable items. I support protests across the border. We need to bring light to the issue. I think everyone knows what the issue is. We're done with that."

The Roc Nation honcho said he's not minimizing the kneeling/protesting because that's a necessary part of it, but he wants to bring attention to the justice.

"This wasn't about him not having a job. That became part of it, that became part of the discussion. He was kneeling to bring attention to injustice. You know what it is. Now how do we address that injustice?," he asked.

When asked if he would involve Colin in his new deal, he responded,

"You'll have to ask him, I'm not his boss. That's for him to say."

Rihanna and Cardi B reportedly turned down the opportunity to perform for the Super Bowl's Halftime Show in allegiance to Kaepernick. When Hov was asked if RiRi would reconsider performing now that he has inked this new deal, he said they would have to ask her.

Also, it was reported Jay-Z was the one who advised Travis Scott NOT to perform at the Super Bowl. However, he didn't give that advice as support for Colin. He said he told the ASTROWORLD rapper he shouldn’t perform at the Super Bowl because he would be playing “second fiddle” to Maroon 5. It had nothing to do with Kaepernick. Oh?

You can listen to the audio here.

It's no secret Kaepernick was blackballed from the league. Once he started protesting during the 2016-17 season, he hadn't played a game once the media attention reached epic levels. No team would pick him up, so he filed a collusion case against the league and ended up reportedly settling for $10 million.

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During the conference, the Reasonable Doubt rapper said he DID speak to Colin Kapernick (about the deal), but he declined to provide any details about their conversation, according to The Times. However, Carolina Panthers player Eric Reid and Kaepernick's girlfriend/HOT 97 personality Nessa claims that's NOT true at all and said that Colin was not included in their discussions, nor did he have anything to do with the deal:



Apparently, Jay-Z formed a relationship with Patriots owner Robert Kraft during the time they were working on forming the REFORM Alliance to secure Meek Mill's release from prison. That relationship connected the Roc Nation honcho to NFL Commisioner Roger Goddell. 


A source close to Kaepernick told sports reporter Jemele Hill that Hov and Colin did speak, but, “It was not a good conversation.” Carolina Panthers player Eric Reid - who knelt with Kap as a 49er and who filed a collusion grievance after he had trouble finding a job for part of 2018 - hopped on Twitter to blast Hov and the NFL:



He tweeted, "These aren’t mutually exclusive. They can both happen at the same time! It looks like your goal was to make millions and millions of dollars by assisting the NFL in burying Colin’s career."




Reid also retweeted this:



Just hours after Jay-Z and Roger Goddell ended their news conference, Colin Kaepernick re-emerged on Twitter with a video, vowing to stay in the fight against social injustice on the 3rd anniversary of his protest:



“Today marks the three year anniversary of the first time I protested systemic oppression," he wrote. "I continue to work and stand with the people in our fight for liberation, despite those who are trying to erase the movement! The movement has always lived with the people!"

Colin also showed love to his homie Eric Reid:



Rapper J. Cole stood in solidarity with the former NFL star:



And so did famed director Ava DuVernay:



"Shark Tank" star/ entrepreneur Daymond John says he doesn't think Jay-Z's deal was hypocritical at all and he thinks it's a "win-win for all of us":

There are mixed emotions about this new deal. On one side, people get that this is taking action. MUCH needed action, to be honest.  And we applaud him for doing so. However, some are also feeling some type of way about the deal, especially due to the timing and the fact that the Hip Hop mogul is getting paid by the league. At first, Jay was telling people it wasn't cool to partner or perform for the Super Bowl, so they didn't get NFL money then. Now, suddenly, he does partner with them and does get those coins.

Journalist Shaun King summed it up rather well:





Photos: AP/Getty

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