Folks hate to see a black woman succeed, but they’ll just have to deal. Honey Pot is here to stay despite white women making fake accounts posing as unsatisfied black customers to give bad reviews. Find out what Honey Pot owner Beatrice Dixon has to say about it all inside…

It’s Women’s History Month and white women are trying their hardest to ruin it for black women.

Honey Pot – a black-owned plant-based feminine care company – has been targeted by white women leaving negative reviews after the brand was featured in a Target commercial. In the Black History Month/Women’s History Month ad spot, Honey Pot founder/CEO Beatrice Dixon reflects on the struggles she faced trying to build her company and how she hopes her business will pave the way for black female entrepreneurs.

“The reason why it’s so important for Honey Pot to do well is so the next Black girl that comes up with a great idea, she could have a better opportunity. That means a lot to me,” Beatrice says in the ad.

Check it below:

We assume since the focus wasn’t on a white woman - ignoring the fact Black History Month is a thing -  white people are mad about it.  There was an influx of negative reviews for Honey Pot on business review site, Trustpilot. Several fake accounts were created and left one-star ratings along with comments about Target’s “racist” ad.

Here are some of them below:

A target commercial for Honey pot has yt folx so upset they’re making fake accounts, posing as unsatisfied black customers & I can’t even pretend to be shocked. pic.twitter.com/R58m94giZD

— M! (@MaiaMotions) March 2, 2020

So white people are upset because Honey Pot, a black owned company is advertising black products to black people? The only time y’all cry about inclusiveness is when something isn’t meant for you pic.twitter.com/81NPw3ytqe

— (@MOODIIBUNNII) March 2, 2020

By the way, the ad was posted on Target’s YouTube account on February 4th, but only recently was targeted by racist trolls. Target also ran several ads focusing on black female owners with products inside their stores.

Trustpilot ended up temporarily suspending Honey Pot’s profile to investigate:

The message reads:

The Honey Pot's profile page on Trustpilot has been temporarily suspended while Trustpilot's Content Integrity team investigates an unusual influx of reviews, some of which violate Trustpilot's guidelines. The page will be reinstated after investigation of the reviews.

Due to the high influx of reviews we cannot guarantee that reviews provide a genuine representation of the company.

Did people get up in arms like this about Hispanic History Month commercials, or any other commercials saluting women owners?

Honey Pot owner Beatrice Dixon is now responding and she’s not letting these angry white women get under her skin. Here’s what she told ESSENCE about the situation:

“I wasn’t necessarily blindsided [by the negative reactions], but I also didn’t have an expectation,” said Dixon, sounding calm and unbothered as always. “This was not Honey Pot’s commercial, it was Target’s commercial. It was shot during Black History Month and for Women’s History Month. They chose that particular clip for a reason. I’m here for that story and that’s why I said it. I know that there’s a huge disparity when you look at the funding of businesses. I’m always going to be a proponent of us doing what we have to do so this isn’t even a conversation. The only thing we as Black women business owners can do is make really successful businesses.”

She continued:

“That comment wasn’t about us being a Black-owned business and only selling to Black customers. I think we’re human and race shouldn’t even be a conversation, but it is because of the society we live in. We understand the responsibility as a Black-owned business that we have to be successful because if we’re not, we’re not doing anything for the culture to move it forward so that [race] isn’t a topic.”

Target also issued a statement in support of Honey Pot:

“We’re proud to work with Bea Dixon and The Honey Pot team to highlight Bea’s journey to build her brand and bring her products to Target,” the statement said. “We’re aware of some negative comments about the campaign, which aren’t in line with the overwhelmingly positive feedback we’ve received from guests who love and have been inspired by Bea’s story.”

Social media users have been getting the word out to help combat the negative reviews left by trolls. Honey Pot was also trending on Twitter:

So sick of my people! Actually, y’all ain’t my people. Y’all make me sick. Grow up and stop claiming things are racist when YOU are the one being racist because YOU are in your feelings about Black Girl Magic and Black Successful Entrepreneurship. I support #honeypot

— Catherine (@LadyB2324) March 2, 2020

I created a gofundme to raise money to buy Honey Pot products and donate them to the Downtown Women's Shelter in LA. Long story short, the CEO did a target commercial and said she hoped to encourage black girls and the racists lost their collective sh-t. https://t.co/UM2TZDTyK0

— Cat Adell (@CatherineAdell) March 2, 2020

I love everything about this commercial including the emphasis on helping the next black girl with her great idea-I'm officially a new loyal Honey Pot customer. Well done, @Target and Honey Pot! https://t.co/nO3pLdu6Rk

— Amee Vanderpool (@girlsreallyrule) March 2, 2020

Thanku for empowering black women, and children to inspire to be their best selves. These white women seriously don’t remember that people been saying no to us since the beginning of time, this is NOT about to stop us from uplifting people to do better @thehoneypotcomp #honeypot pic.twitter.com/WbSiztOSfL

— Elizabeth Peralta (@lperrr) March 3, 2020

as a white woman let me tell you ... honey pot is a superior brand. and if as a white woman their commercial was offensive to you in any way shape of form , pls go find a seat in racist corner and fucking shut up. https://t.co/i9HSNU7yiU

— kenzi raye (@McKenziRaye_) March 2, 2020

seeing Honey Pot being slandered for being “racist” towards whites women for their mission of empowering black women. absolutely ridiculous. y’all can stay mad while I/we stay fresh & balanced. thank you @thehoneypotcomp forever a consumer! pic.twitter.com/ssMGNSLhGl

— Tara, THG (@TheHealthGworl) March 2, 2020

So check it, Honey Pot’s sales have doubled by almost 50% on Monday, according to Beatrice. She told Buzzfeed her sales across the brand’s retailers have increased 20 – 30%! We LOVE to see it.

“I said nothing about our product being only for black girls,” she said. Not only that, she also highlighted the company’s tagline, which is "made by humans with vaginas, for humans with vaginas.”

Ladies, you better place your orders now because we have a feeling she's going to be sold out soon!

Photo: Getty