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THE YBF PRESENTS ‘YBF POLITICS’: A NEW VERTICAL COVERING POLITICS FROM THE BLACK PERSPECTIVE

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We've got something super exciting & new inside!

 

The YBF just launched our YBF POLITICS vertical to deliver breaking political news, top stories, hot-button issues, live (digital) events, relatable civics & more from an unapologetically black viewpoint.  There's points to be made, things to be said, action to be taken, and people to be raised up as agents of change.  And we're here to fill that void. 

Our full press release is below:

 

(June 22, 2020 – New York, NY) – Entertainment and celebrity news site The Young, Black & Fabulous (The YBF) is expanding its digital media portfolio, this time with ‘YBF POLITICS’!  The content hub (#YBFPolitics) will be a go-to destination for political news that matters, from a Black perspective – telling stories at the intersect of entertainment, money, and culture.

 

Founder & CEO Natasha Eubanks just announced the launch of ‘YBF POLITICS’, describing the vision for the new vertical as being “…years in the making, but something our audience really wants to see right now, especially our Millennial and Gen Z readers.”

 

“The purpose of this vertical is to bridge the gap between the valid outrage that so many of us have about various issues and what to actually do about it beyond vocalizing said rage,” Natasha, who holds a Bachelor of Science in Political Science & English, detailed about this new venture. “So many people are admirably staying on ready and are about that action, but many also don’t know the steps to actually take some action.  We want to provide people with a myriad of ways to do just that.  Simultaneously, we will also be informing people about the basics of civics and politics, and how the current system works. Knowing the blueprint of our government will give you the keys to changing the world.”

 

During this time of unprecedented and long overdue social change, people are unifying their voices and looking to news sources that speak their language, over those that thrive solely on conflict and negativity. People are looking for sources who break down how to strategize, organize and mobilize alongside the outrage. 

Black lives have mattered since Day 1 at The YBF. ‘YBF POLITICS’ captures the voice of the culture, but in a simplistic, impactful, and entertaining way. The mission for the new vertical is three-fold: 

  • To provide forums for conversations about politics, economics, actionable solutions and civics (learning and using the basics of American government to create change) affecting the Black community
  • To deliver fair, informative and relatable political context and analysis 
  • To shine a light on Black excellence, prosperity, and non-traditional & outspoken activism

In addition to covering the daily breaking news, ‘YBF POLITICS’ will deliver interviews, podcasts, live events, etc. from every angle; pulling in politicians, celebrities, activists, & real people to tell their stories.

Join YBF POLITICS in building this exciting community of engaged readers and learn more about the new vertical: Visit TheYBF.com/politics and the new YBF Politics Instagram.

 
Please reach out with questions, comments, and feedback using the channels below. Stay tuned for more news and announcements!

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ABOUT THE YBF:

The Young, Black & Fabulous (The YBF) is a top digital resource for black celebrity, entertainment, and lifestyle news. Black female owned and operated by Natasha Eubanks since 2005, The YBF was created to provide a fresh perspective at black culture that was desperately missing from the media landscape. Today, The YBF has amassed a large and loyal audience that boasts millions of pageviews each month.

 

CONNECT WITH THE YBF:

INSTAGRAMTWITTERPODCASTTIKTOK • YOUTUBE


MEDIA INQUIRIES:

YBF Politics Staff | politics@theybf.com

 
SPONSORSHIPS & PARTNERSHIPS:

Desola Awofeso | partnerships@theybf.com

Our Founder & Editor-In-Chief, Natasha, put the importance of today's launch into her own words:

 
 
 
 
Fab Ones!  2020 has been exhausting, trying, and often ridden with a feeling of hopelessness. Instead of just sitting deep in that, I’m feeling hopeful and unapologetic AF. So, I knew it was time to launch the initiative that has been decades in the making.
 
I no longer want to completely separate the black experience, black fabulousness and culture from the political and social action that I have always been drawn to. The two overlap in so many ways. Now, I’m in a position to show that intersect. It’s in a totally different way than I planned, seeing that I went to law school to do this very thing,but the universe knew that wasn’t the EXACT road I needed to take.
 
 
Now, here I am 15 years later, diving back into the political landscape I started this site being so vocal about (I was living through the most horrific natural disaster that our generation had experienced at that point up and the political & economic fall out was equally tragic). 
 
I can now merge my two favorite worlds together, just as I have always wanted to do.  I'm now doing so via a totally unexpected platform.  A platform that I created for other reasons that might appear superficial on the surface, but I always knew representing and spotlightng blackness using our own narratives and black-owned platforms had a much deeper impact on society than the powers that be wanted us to believe.
 
Who would have thought?! This is a new lane for The YBF Team, but we will give our everything to make it worth your while even if we're not perfect at all times.  It's taken me a while - a long while - to face my fears (and imposter syndrome) of actually sitting in where I feel passionate yet comfortable, even if others feel a "gossip and entertainment blogger" should stay in her lane.  Well, lanes are being re-routed, re-built, and merged together in today's world.  And The YBF wants to fill the part of the conversation that is missing.
 
Sometimes, one must dive right in and stop letting perfection be the enemy of doing.
 
I SINCERELY hope you join me and the team on this ride! 2020 didn't come to play, and neither did we.  Let’s get it.

 

Follow @ybfpolitics now! Engage, comment, like, share any of our content on socials or here on TheYBF.com! Spark discussion, take action, just be about it!

 

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