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#CREATEYOURFUTURE: YBF Celebs Just Co-Signed These Young, Black Emerging Artists Who Created Bomb Voting Inspo

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Records are breaking left and right with the number of folks registering to vote for the 2020 election, and early voting numbers are also killing it. But we still have a LONG way to go. There's a YBF voter inspo campaign that's amplifying the work of emerging black illustrators, fashion designers and artists with the help of influential celebs. You gotta see it.

Get into Sprite’s “Create Your Future” initiative now.

We're all well aware of how significant this year’s election is. In the last presidential election, Black voter turnout declined for the first time in 20 years, falling to 59.6% in 2016 after reaching a record-high 66.6% in 2012. This year we are SEEMINGLY on the rise again, but we're not resting on that. Y'all know how numbers can surprise TF out of us on Election Day. Just sayin'.

That’s why Sprite launched the non-partisan “Create Your Future” initiative ahead of the 2020 election to help educate and inspire Black and multicultural youth to exercise their right to vote. It's an extension of the brand's promise to elevate the Black Lives Matter Global Network and the launch of “The Give Back,” a program to support the Black community in the fight against racial injustice and the COVID-19 pandemic. Very.Much.Needed.

The purpose of this particular initiative? To "make voting cool" for every election, not just the big Presidential elections every 4 years. The brand wants to "inspire participation in the electoral process" on the national, state and local levels. And we gotta say, commissioning emerging black fashion designers, photogs and others to do their thing is not a bad start.

Six emerging artists – fashion designers BLUBOY and Dorothy Lawes, photographer Yvette Glasco, artists Sage Guillory and Foremost and illustrator Neka King – have created pieces about why voting is important to them.

Get into all of their artistry in the gallery below!

The thirst-quenching brand teamed up with "grown-ish" star Yara Shahidi, 2 Chainz & Rhapsody to amplify these emerging black artists (fashion designers, illustrators, etc.) who are giving us voting inspo vibes in their own creative ways.

For example, BLUBOY gifted his custom jacket to 2 Chainz at a socially-distanced concert at HBCU Alabama State on Oct. 12.

Yvette Glasco’s photographs will be featured in Rapsody’s music video for her new single, “12 Problems.”

And, Dorothy Lawes created a mask (above) that Yara Shahidi will be wearing to prepare to vote, in style, in the upcoming election.

Yara - who is clearly a change agent in her own right - says it's the brilliance of black creative expression for her:

 

“Sprite’s ‘Create Your Future’ initiative is about harnessing the brilliance and power of Black creative expression to empower myself and my peers to get creative, get informed and exercise our right to vote in the upcoming election. In collaboration with Sprite, I am excited to utilize my platform to amplify the voices of emerging creators and encourage meaningful action through every day civic engagement.”

 

2 Chainz, who has been instrumental in helping to restore voting rights for ex-cons, explains why voter inspo is so important:

“Sprite has a long history of putting on artists and tastemakers in hip-hop. This summer, my team at Street Execs partnered with Sprite on ‘The Give Back’ to support DJs who were impacted by COVID-19. Now I’m teaming up with Sprite again for the ‘Create Your Future’ campaign, which encourages Black and multicultural youth to learn about the different ways to vote and inspires them to vote with art by up-and-coming creators. No matter your background or where you live, it’s important to educate yourself on the candidates, their policies, and the process to vote.”

 


Photo credit: Anneliese Horowitz

Rapper Rapsody also joined the initiative to pass her mic to her fellow storytellers:

“I’m proud to be a part of Sprite’s ‘Create Your Future’ voting initiative. We’re working with several incredibly talented young artists who created these beautiful, powerful pieces – from fashion, to illustration, to photography – centered around their reasons for voting. With Sprite, I’ll be passing the mic to elevate their work and tell their stories. As an artist, I love telling stories, especially when they come from a real place and from people striving to create a better future for our communities.”

There's 3 weeks left to vote in this Presidential election. Sprite's got you covered with HOW to vote and the inspo to continue to do so from here on out. Let's get it!

Images courtesy of Sprite

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