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If You Were On The Fence About Copping A Peloton Bike, Beyoncé’s New Multi-Year Deal May Help You Decide

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Beyoncé is forming a partnership with interactive fitness platform Peloton. Find out how the Queen is making a splash on the fitness scene inside…

With the COVID-19 pandemic still looming in the United States, in-home workouts are now the norm. Gyms are open with safety precautions, but most people still don’t trust sweating it out in the gym with a mask on.

Interactive fitness platform, Peloton, has benefitted from the pandemic since folks are in the market for in-home workout equipment. Now, the popular fitness platform has formed a broad, multi-year partnership with Beyoncé. So, if you were on the fence about copping one, maybe some Queen Bey-inspried workouts can help you decide.

The news comes a little over a week after Bey released her second IVY PARK collection with adidas, so you can spin away to your heart's desire looking like a bad chick.

"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé said via press release. "I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I'm proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens."

Peloton’s 3.6 million members will receive Homecoming-themed workouts that’ll work up a sweat to burn off those extra holiday calories.

While most of this year's Homecoming festivities shifted to virtual celebrations due to the global pandemic, Beyoncé and Peloton worked closely to create a series of themed workout experiences to help extend Homecoming to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.

Also, Bey & Peloton will be gifting two-year Peloton Digital memberships to students at 10 HBCUs, providing access to a full library of fitness classes through the Peloton App that can be used with or without equipment. Nice!

The digital memberships will go to students at Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University, by the end of November. Additionally, Peloton will build on its relationships with each of these schools to pursue long-term recruiting partnerships at both the internship and undergraduate levels.

Also, the IVY PARK honcho will continue to work closely with Peloton on various forms of class curation across all workout disciplines, touching on areas of importance to her, including music, movement, fitness and wellness.

We love a generous queen! One thing is for sure, Mrs. Carter is definitely doing her part to make sure HBCU students are out here thriving and winning.

In case you missed, here a few more flicks from Bey's British VOGUE photoshoot

 

 

 

 

 

 

Flawless.

EXTRAS:

1.  Regal Cinemas are shutting down their remaining theaters in California and New York. STORY

2. Audible today announced a first-look worldwide deal with three-time NBA champion and two-time MVP Stephen Curry’s production company, Unanimous Media. The multi-project slate, focusing on stories of family, sports and faith, kicks off with two original titles, “The Greatest Sports Story Never Told” Podcast and “Fifteen Minutes from Home” Youtube series.

Photo: Beyonce's Instagram

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