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Quavo Gains Honcho Status At Sports Apparel Brand LEGENDS + New Balance Hit With $2M Lawsuit Over Jaden Smith Collab

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Quavo takes his love for fashion and sports to the next level with his investment deal with athletic apparel brand LEGENDS. Deets on his new investment, plus that multi-million dollar lawsuit New Balance has been hit with after collaborating with Jaden Smith inside…

Quavo calls himself The Huncho – and with good reason.

The Migos rapper just finalized on an investment deal to acquire a minority stake in the athletic apparel brand LEGENDS. He’ll be joining a team of high profile investors in the company that includes Steve Nash, Baker Mayfield, Matt Barnes, Willie McGinest, and a number of young NFL stars.

In celebration of the new deal, Quavo sent a kit of exclusive Quavo x LEGENDS gear to a number of his friends including Pharell Williams, Justin Bieber, Post Malone, Offset, Takeoff, Odell Beckham Jr., DeAndre Hopkins, Von Miller, Baker Mayfield, Lebron James, Kevin Durant, Matt Barnes, and Trae Young, offering a teaser of collaborations to come with LEGENDS.

"I'm excited to officially be a part of the Legends family," Quavo said via press release. "Legends is about striving to be the best no matter what it takes, fighting to get to the top. The team is already shaking up the game with performance gear that fits the look and lifestyle of the new age athlete. Now we'll take it to the next level."

Sweet! You can shop his collection here.

In other fashion news…

New Balance has been hit with a $2 million lawsuit over its collaboration with artist Jaden Smith.

Authentic Brands Group, LLC (ABG) – the parent company of cult skate brand Vision Street Wear– is suing New Balance for trademark infringement and counterfeiting relating to Jaden Smith's New Balance Vision Racer.

Sneaker head and Jaden fans rushed to get their hands on his new, vegan-friendly kicks and they were a major hit for the debut. It caught the attention of ABG and they filed a complaint with the U.S. District Court for the Southern District of New York claiming the New Balance knowingly misled consumers. Oh? They’re seeking $2 million from New Balance for engaging in trademark infringement and counterfeiting.

HighSnobiety reports:

The New York brand management company claims that while it “never licensed or authorized [New Balance] to use the VISION trademarks in any manner,” the footwear company has “manufactured, advertised, marketed, distributed, offered for sale, and sold … footwear products bearing identical and confusingly similar imitations of the VISION trademarks.”

Meanwhile, ABG has yet to take action in the form of trademark litigation against Kanye West and his recent Presidential merch. His "Kanye 2020 Vision” slogan, which is a close play on the Vision Street Wear logo. West's merch bore clear similarities with the Vision Street Wear branding.

More money, more problems. You can read the full lawsuit here.



1. SUPREME has sold to VF Corp (who owns The North Face, Vans and Timberland) for $2.1 billion.  STORY

Photo: Jamie Lamor Thompson/Shutterstock.com

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