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Lil Nas X Caused Waves (Good & Bad) With 'Baby' Campaign To Promote Debut Album, But Here's What He Was Raising Money For

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Lil Nas X had his "baby" MONTERO! Some loved the "baby" promo, while others hated it. Either way, the campaign helped raise money for LGBTQ+ and human rights non-profit organizations. More inside...

 

 

Lil Nas X's "baby" is here! He gave "birth" to his debut album MONTERO, which dropped September 17th. Before the release of his album, he launched a "baby" promo campaign as if he was expecting. The promo was complete with a pregnancy announcement, a maternity photoshoot (a la Beyoncé) and a "baby registry."

The MONTERO artist tweeted a link to a "baby registry" that'll help raise funds to help non-profit organizations for LGBTQ+ and human rights groups.  Each album title was attached to a different organization that fans can donate to. It's genius.

"me and my team have set up a “baby registry” for many charities if you guys would like to donate," he tweeted.

When LNX announced the release of his album last month with the pregnancy photos, the Internet went NUTS.

"SURPRISE! I can’t believe i’m finally announcing this. My little bundle of joy 'MONTERO' is due September 17, 2021," he captioned his maternity shoot.

Leading up to the album's release, he posted several pregnancy-themed posts:

 

 

 

 

 

On the album's release date, he shared a short video of himself "giving birth" to his "baby." He said it's "already Grammy nominated":

 

 

A generous Internet troll. We love to see it.

 

 

Have you listened to MONTERO yet? If so, are you feeling it?

Photo: DFree/Shutterstock

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