Although Sydney fashion week might not have the prowess and allure of Paris or even New York fashion week, Australia is still a powerhouse when it comes to most in demand and sought after fashion brands.
Like many countries and companies around the world, the biggest trend we’re seeing in almost all industries right now is sustainability, and in the fashion industry particularly wearability and durability. People want good quality clothes that will last, without causing too much damage to the environment. Despite much of the world facing inflation and difficulties with the current cost of living, people are willing to pay a little extra where they can for high quality and a clean conscience. Let’s take a look at some of the best Australian fashion brands worth exploring.
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Established in Australia in 2009, Dion Lee takes edgy and experimental and makes it look expensive. The brand is modern and innovative with its construction, which makes it really stand out amongst the simple re-imagined classics that many brands are focusing on now.
Dion Lee has caught the eye of famous fans both inside and outside the country, notably one of the world’s biggest pop stars, Rihanna, was seen wearing multiple pieces from the brands newest collection before they are even available on the market yet. Paps spotted Rihanna rocking a khaki ruched one shoulder mini dress and matching khaki racing jacket at ASAP Rocky’s Rolling Loud after party.
Showing her first collection in Paris in 2011, Rebecca Vance has since grown her classically elegant brand with a sophisticated chic palette into a well-loved commodity, though its home is in Australia, the influence and desire for pieces from Rebecca Vance has spread internationally.
Her beautifully curated clothing lines have attracted attention, not just from a worldwide community of fans, but also of some well-known celebrities like Sabrina Elba. The former beauty queen was spotted donning a long black gown with cutouts on the torso for her husband, Idris Elba’s, premiere for his film ‘Beast’.
Founded in Australia in 2013, Anna Quan and her namesake brand have been re-designing elegance with a cool and sophisticated new take on many classic styles. This is a brand that you should look to for those year-round, all-season staples that will last you as long as your style does.
The brand has been seen on celebrities all around the world and has graced the red carpet on numerous occasions accompanying huge stars. Tessa Thompson, above, was a symbol of sleek elegance when she wore a simple ethereal white column gown by the designer to the premiere of her film ‘Black Panther: Wakanda Forever’.
Marrying relaxed comfortable clothing with a sexy contemporary style, St Agni has risen to fame in the past couple of years, not in the least because it has become a staple and a favorite of many big celebrities such as Kendall Jenner and close friend Hailey Bieber.
Made to last, St Agni is based in Byron Bay, and has a focus on pieces perfect for that climate, making it a go to for regular beach goers. Kendall Jenner has often been seen sporting their relaxed cool collection of clothes as well as accessories from the brand.
Christopher Esber is an Australian brand you just can’t miss if you enjoy a good ol’ timeless dress. VOGUE calls it catnip for the IT Girls. Seen on celebrities such as Zendaya, Solange, Victoria’s Secret supermodel Candice Swanepoel, who wore a gorgeous flowing white dress with a cutout around the abdomen, and Hailey Bieber, model, and wife of famous Canadian singer Justin Bieber, who sported one of the brands signature LBD’s (little black dresses).
The ‘it’ brand for all your summery needs, Posse is the perfect place to shop due to its strong focus on high-quality, conscious fashion decisions that translate into beautiful pieces made to last. The brand has a lovely combination of the feminine and a relaxed vibe perfect for any occasion.
Last but certainly not least, Zimmermann is perhaps one the most famous fashion brands to come out of Australia. Founded in 1991, with bountiful pieces to elevate anyone’s wardrobe with a beautiful wanderlust element, the brand excels in many areas but particularly with dresses and beachwear.
Combining bold prints and expert sculpting, Zimmermann’s pieces are the perfect combination of fun and sexy. Once again, the brand has been seen to be worn by celebrities all around the world. Beyoncé loves the brand and rocked a flirty floral number (above) for A Wrinkle In Time premiere.
Bey’s girl Taylor Swift also loves the brand. She rocked Zimmermann’s Charm Star silk chiffon dress in a romantic off-white hue in her music video for her song, “Willow.”
Photo credit for top pic: Getty